Soon after the Gaza-Israel war started in October of 2023, every radio and TV station inside Gaza was confirmed to be off the air.  In many other countries, we might not notice that our favorite station was gone, or we might quickly switch to listening online without a thought.  As I read the media listening research about Gaza before the war I saw that Gazans are radio listeners and own radios.  Their internet was very slow even before the war with 2G internet being the fastest signal you could get on a mobile phone. Also, not as many people watched TV as on the Palestinian West Bank.  So in the first week of the war I spoke with my friends from Amplifying Voices and other partners and we started to ask if there was a strong role for Humanitarian Radio?

I have been working in the humanitarian world for over 20 years now and I have never seen a room full of UN staff and humanitarian workers who were so depressed as we all felt like there was nothing we could do to help support the people in Gaza while the doors were still closed to humanitarian relief and workers coming in from outside Gaza.

One local Gazan gave me hope that we might still be able to do something to equip those in the community.    Providentially, 2 weeks before the war started, a friend of mine introduced me to Mohamed al Sabe (Sabe for short).  He is a Gazan and has studied and worked in the humanitarian world for many years.  His family home is in Gaza City and we met on a Zoom video call before the war started.  Given the history of conflict in the area, it was only a matter of time before a humanitarian radio capacity would be needed again soon, so we started talking about how to equip him for this work.

My aim has always been to connect local communities with each other and with humanitarian responders by getting a radio station on air within 72hrs of a disaster happening. In supporting teams to respond to over 40 disasters, I have seen time and again that planning ahead is key, so we equip and train local community members to be ready with our “Suitcase Radio” to get on air, in the disaster area, as quickly as possible.

Before Sabe and I could work through that equipping process, the war had started. It quickly became clear that a 72hrs response would be impossible in such a complex conflict. We also realized that the equipment needed to be even more flexible than the suitcase radio; something that would not attract too much attention, that could be packed up and carried easily in an evacuation. We designed a studio for Gaza that could be built into a backpack and sent it to Sabe thru our UN partners. 

Another challenge is that normally we would deliver equipment and hands on training all at the same time, but this time we could not do that, but only send the equipment in.  Knowing that Sabe would have to assemble the studio bit by bit, by himself we created a set of “IKEA style” instructions and a step-by-step setup video that was sent on the included laptop.

A really positive thing has been the number of really clever and very resourceful people we have encountered in Gaza.  Basheer, a medical worker at local hospital lost his job when his hospital was destroyed.   He has proved to be a very handy volunteer and helped Sabe set up and test the studio.  Sabe also found many young “bloggers” who are experienced at interviewing and bring their own mics and cameras. 

Despite the many constraints, we are now hopeful that this growing team of Gaza staff and volunteers will be ready to start broadcasting humanitarian radio content very soon.

Amplifying Voices has worked in partnership with First Response Radio – founded by Mike Adams, now operating as Rapid Response Radio – for many years. We are supporting the Gaza radio project with equipment costs and advocacy, and stand ready to support further with training if requested by the local partners. Our crisis response toolkit, Amplifying Voices in Disaster (AViD), supports community voices to play a central role in crisis responses.

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In recent weeks in Europe, we’ve seen how natural resources, that should provide sustainable livelihoods for local people, are being repurposed to placate aggressors. In Morobo county, years after villagers lost swathes of their valuable teak and fruit trees to conflict, trees are now changing role again – from placating aggressors to building sustainable peace.

In the Southern border regions of South Sudan, armed groups, either from the South Sudanese armed forces or from opposition groups, were often posted from the North and left for months without any wages, or senior leadership. To provide for themselves, some of these groups would confiscate harvests from locals. In the process they also destroyed lots of the mango and jackfruit orchards. Some went beyond simply seeking sustenance and plundered the valuable teak plantations, leading to widespread deforestation.

Over the last year, the Hope Village community-centred media project produced several speakerbox and radio programmes on natural resource management, exploring the causes and the far-reaching effects of deforestation. Listeners groups contributed their own thoughts to programmes and got a wider conversation going. Listeners heard how deforestation is linked to changes to local climate, such as reduced rains, and increased dust and heat. They also acknowledged that the reduction in local resources had led to new conflicts between neighbours or neighbouring communities. Lack of food or income sources for families led to girls being married off early and increased the number of school dropouts.

The Konakimungu listening group took on the challenge. They agreed together to start up a campaign on the plantation of teak trees, mangoes and jackfruits to replace destroyed trees around their home stead.

With support from our partner Community Development Centre (South Sudan), the Hope Village radio programmes also provide advice and support for how communities can go about a campaign like this. This includes conversations about gender equality so that men and women, boys and girls, would work together to plant new trees and so that all would benefit from the tree planting activities. They want to improve the lives and rights of girls and prevent them being the first casualties should communities faced difficulties in future.

Listeners to Hope Village are following the Konakimungu group’s progress and we expect more communities will be planting trees soon that bear fruit now to feed their families, and sustain peace in the long-term.

Amplifying Voices has supported Hope Village with community-centred media training, and with equipment including speakerboxes and a mobile studio to help more community voices take part in making the Hope Village programmes.

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Today, on World Radio Day 2025, we celebrate the power of radio in addressing climate change. And there’s no better example than Vox Radio in Tana River County, Eastern Kenya, a community station that was set up by Amplifying Voices in partnership with the Amani Centre and Sentinel Project in 2017.

Tana River County faces devastating impacts from climate change: frequent droughts, floods, saltwater intrusion, and food and water insecurity. But amid these challenges, Vox Radio is turning the tide by empowering the community with life-saving information.

Every weekday from 2 to 3pm, Vox Radio’s climate segment, hosted by Yoash Festus, delivers vital weather updates and expert insights. Farmers, fishermen, and pastoralists tune in to hear simplified forecasts and practical solutions to cope with unpredictable weather patterns. The station bridges the gap between complex scientific data and community needs, ensuring everyone understands how to prepare for and adapt to the impacts of climate change.

Collaboration is at the heart of Vox Radio’s approach. Through a partnership with BBC Media Action under the Bridges programme, Vox Radio unites meteorological experts, journalists, and local communities to co-produce informative broadcasts. This three-year initiative involves farmers, fishermen, and pastoralists who help to shape the content they need most. As part of this effort, journalists Kulah Nzomo and Ferdinand Muthui have received specialised training to produce tailored climate programs that truly resonate with the audience.

“We are doing this so that our community can make informed decisions about changing weather patterns,” says Ferdinand Muthui, Vox Radio’s Operations Director. “Our goal is to empower listeners with knowledge that helps them adapt and build resilience.”

On this World Radio Day, Amplifying Voices salutes Vox Radio for turning up the volume on climate action. Together, we amplify hope, solutions, and resilience for a better future.

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In 2022, Amplifying Voices Pakistan helped a local pastor and his wife to start sewing classes in a rural village to help women to build skills for earning. These Roshan Ghar classes also became a place for talking about problems many of the women had in common – especially issues affecting the health and wellbeing of families. Some of those conversations led to health camps and a mobile health clinic to take conversations into people’s home. Other conversations were recorded, as were interviews with health professionals, and then put together into conversational education programmes. Women would listen to the programmes on speakerboxes during the sewing classes.

Hazeen Latif and his team from Amplifying Voices Pakistan supported the group by teaching interview skills, recording skills, and editing skills. As the quality got better and better, Hazeen introduced Roshan Ghar’s programmes to a local radio station. These weekly 10-minute slots became popular and the station invited the group leaders to join them for a live show on International Women’s Day in March this year. The sewing teacher went along with Rimshah, the health worker. They were a little nervous about being live on air, so Hazeen joined them.

The live show received lots calls from listeners who were excited to hear women from villages like their own in the studio alongside the professionals. The Roshan Ghar women were creating an atmosphere of possibility.

The radio station called them back for another live show in June. This time focussing on the Roshan Ghar project and the partnership with Amplifying Voices. The local station started to invite the Roshan Ghar team for monthly live shows.

A show in August focussed on neurological conditions. The mobile health clinic had found several families with children suffering from epilepsy but who did not understand what was happening to their children. Two of these women came and spoke on the show. One lady shared about her son being excluded from school because he had fits. They also shared about the advice and treatment they had received from the lady health worker and volunteer doctors visiting the village.

The women spoke with Hazeen later saying:

“before we felt ashamed [of our children’s conditions], but now we can talk about taking care of our children.”

… not just in the sewing class but live on air.

More women from the village are now taking part in monthly live shows accompanied by local project leaders, but no longer needing to have Hazeen or anyone from the Amplifying Voices Pakistan team with them.

“Before we could not talk to other men or people outside our village, but now we get such a confidence that we can talk to anyone.”

Listeners also feel like the Roshan Ghar women are opening new doors for them:

“You talk about things that are taboo – like skin rashes in private areas, and intestinal worms – we learned a lot from you.”

“Especially about toilets – the importance of keeping toilets clean. Most radio programmes are about glamourous topics and don’t touch on things like this.”

Yet, these are topics that make a difference in rural communities. In recent years there have been several projects or campaigns to provide latrines for village homes, but often without a corresponding rollout of advice on care or maintenance. As a result, toilets had become unhygienic and a source of illness. These women, who are not afraid to talk about the unpleasant, are helping people stay healthier.

The programmes continue. Often drawing out the wisdom within the villages as well as accessing the medical experts.

“Next we want to hear about smog and lung diseases, and especially about home remedies for building resistance to the effects of smog.”

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Nyambura and others think harmful stereotypes have been around so long that many people in Tana River now believe them. She traces this back to the early days of Kenya’s independence, when President Jomo Kenyatta prioritised developing regions with rich agriculture, leaving drier areas like Tana River neglected. “This neglect,” Nyambura explains, “allowed damaging labels to stick—terms even used by aid groups and the media.” Over time, phrases like “unproductive and unskilled,” “conflict-prone,” “backward and isolated,” and “dependent on aid” have unfairly defined the region. Nyambura warns, “These narratives create a victim mentality, making people feel powerless to change their circumstances or challenge those in power.” 

Even journalists at Vox Radio sometimes reinforce these ideas. “It’s too easy to see Tanarians as victims instead of resilient people overcoming challenges,” says Nyambura. That’s why Vox Radio focuses on “solutions journalism,” which highlights how communities are solving their problems instead of only reporting the issues. “We need to listen to people, let them tell their stories, and showcase their strengths.”

Nyambura shared a story about Yoash, a Vox journalist whose farming show is helping change perceptions. One destructive narrative he challenges is the idea that pastoralists (from the Orma community) and farmers (from the Pokomo community) are enemies competing for resources. Yoash’s programs bring members of both groups together to discuss shared challenges and find solutions. He also highlights success stories, like a pastoralist couple (pictured above) who had set up a business of turning the parts of the animals that are usually discarded, like horns, bones and hoofs, into stunning ornaments and jewellery. After appearing on his show, they received many calls from listeners eager to learn more or buy their creations.

When Amplifying Voices initially set up Vox Radio in 2017 (formerly Amani FM), in partnership with the Amani Centre, its purpose was to build peace and disrupt the narrative of conflict that had plagued the region for many decades. With peace now taking root in Tana River County, the airwaves of Vox Radio are alive with a renewed sense of purpose and a new mission: to inspire Tana River’s communities to thrive – with a new narrative. One where farmers share sustainable practices, young entrepreneurs showcase their ideas, and elders envision a brighter future. Vox Radio has become more than a platform—it’s a symbol of hope, encouraging people to dream beyond peace and work toward lasting prosperity.

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Anil and many other stories like his are beginning to emerge from the more than forty villages that are now participating in the Adivasi Voices Project, which is becoming an important catalyst for social change among tribal communities that have often felt marginalised and who suffer with what recent research describes as “the quadruple burden of disease.”

The key to the success of this project is that it starts with a process of listening to the stories of the community, appreciating their strengths, working with them to grow belief in their own capacity for change and to care for each other.  But now the teams feel that it’s time to go deeper.

Earlier this year I travelled with Dr Ian Campbell from Affirm Associates to work with the Adivasi Voices Project (AVP) teams to reflect on their work over the last few years and to train the team on how they can go deeper with communities using a story and “strengths-based” approach called SALT. I’ve witnessed the power of this approach first-hand, in a project Amplifying Voices was involved in, in Sierra Leone.

In India, going deeper will involve more regular and intensive visits, where AVP members will go into people’s homes to hear their personal stories, understand their concerns and build on their hopes and strengths, involving them in the creation of content that will help to transform their lives.

During our time of working together the AVP teams practiced doing “SALT conversations” with total strangers in the local town, amazed how everyone they spoke to felt valued and appreciated being heard. The team reflected on those conversations:

• We are all humans and we all have pain’
• ‘We learn through talking.’
• ‘I recognise myself – who I am and I can help people understand who they are.’
• ‘I realised I have strength in me and I can see strength in others.’
• ‘We are looking for change in ourselves and in our communities.’
• ‘When you hear people’s story, you can bring hope and learn hope.’

Since the workshop, more than 75 families have been visited which is bringing deepening connection in communities and increasing understanding of people’s concerns and hopes for their families. From these conversations, we know that there is real desire for people to live well, to earn a sustainable living for their families, and to help their children access an education. What’s more is that they are willing to work hard to achieve this. There is also a deep concern and desire to change the problems that are common among Adivasi communities. These stories will inform what people will hear on the monthly speakerbox programmes and will amplify their voices and their concerns.

*Village speakerbox programmes are produced every month with participation from local communities.  Programmes are distributed on SD cards in more than 40 villages by Adivasi Voices Project Teams. This is an initiative of  Seva Social Welfare Foundation in collaboration with Amplifying Voices.

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Bright Home principles developed partly in response to lessons learned a few years ago in a different project where change started to happen too quickly. At that time, we had supported a youth group to make radio programmes about local social issues and injustices. At first, we were excited to hear how young people’s confidence and hope grew. Things could – and should – be different. However, some powerful people felt threatened and pressurised the project leader to stop. The fierce backlash forced the team to bring the project to an abrupt halt. They returned the equipment to us, and we were unable to continue any further activities in that community. Marginalised voices had become too loud, too fast.

A Bright Home approach

Hazeen Latif, CEO of Amplifying Voices Pakistan, told me that Bright Home projects take a different approach. Rather than starting with a media project, local partners provide sewing classes for young women and free medical camps focussing on women and children. These address some very pressing needs in a culturally acceptable way, developing traditional skills to earn income, and bringing healthcare to women and children who are rarely able to travel to a city for advice or treatment.

However, Bright Home classes are also places of conversation. Hazeen told me how, through conversation, aspirations are emerging and possibilities for change are growing. In one Punjabi community, conversations in the sewing classes about food shortages and lack of shade in summer led to a kitchen garden initiative and a tree planting campaign.

“Like my own daughter”

Some of these activities also improved community cohesion between minority Christian groups and people from the majority religion. The Bright Home team extended health camps and healthcare home visits beyond their own Christian community to work with women and children in majority religion homes. People from the majority religion responded, with one of their leaders donating money to buy medicines for the health camps. One older woman said of the Bright Home healthworker, “she is just like my own daughter”.

Home visits -supporting families across the community

The tree planting campaign gave men opportunity to get involved. Men from both communities came together to plant trees in public spaces and in each other’s home compounds. Both religions value good stewardship of creation, and in particular, they see tree planting as a virtuous activity.

Coming together to plant trees, Punjab, 2024

“No one will harm you”

The sense of togetherness became very real after an incident in the regional city, Sargodha. Someone there had used religion as an excuse to provoke a mob attack on a Christian business. But in the village, leaders from the majority community came to the Bright Home team and said, “No one will harm you when we are sitting here”.

Instead of feeling threatened by the changes brought by Bright Home, people with power, whether through gender or through religion, have felt included and found themselves contributors to change.

“I am Light”

In KPK province, some of the young women attending a Bright Home class spoke up and said they wanted to learn to read, write and do arithmetic. In that community, many girls had not been allowed to go to school. However, the literacy and numeracy classes that are now underway are not perceived as a threat, because these skills are necessary for using sewing patterns, and for developing businesses to make money from the sewing skills. The girls called the literacy classes, “Zama Rana” (I am light).

Working with sewing patterns, Nowshera

In each of the Bright Home groups, they use speakerboxes for listening to health advice programmes made in other Amplifying Voices projects. And in each place, some of the young women would ask to learn how to make speakerbox programmes themselves – “If they can do it, we can do it” – They start by discussing topics that are raised in the class setting. The programmes are played within the class to start with, but as confidence, skills, and local acceptance of the Bright Home activities have grown, some groups are now airing their programmes on local FM stations.

Some people may still oppose changes, especially those that offer opportunity and influence to young women in very conservative communities. However, there are now more who support the changes, who even help to make change happen. Bright Home communities are able to amplify local voices, because they do so with care.

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The new radio station in Pemba district of Southern Province, Zambia, started airing test broadcasts on Monday 8^th April. Johnny was happy to be present at the switch-on, along with Milden Choongo from our partner organisation, Chibozu Community Trust. In the week leading up to the switch-on, an enthusiastic team of volunteers took part in a media training workshop. They used community mapping exercises to build a picture of their communities’ various resources and challenges, and to develop ideas for how media could bring out their local strengths to tackle the challenges. New media skills included reading the news, making short educational announcements (CSAs), and preparing for interviews with local dignitaries.

Volunteers give feedback on their community mapping exercise. Simooya, 2024

There was a powercut when we went to practice working with the new radio studio. But this didn’t deter the team. One person took the role of presenter, another sat at the guest microphone.

Learning to use a studio during a powercut, Simooya, 2024

As the presenter moved the faders on the mixing console and interviewed the “guest”, a third person sang along to provide music for fading in and out between the speech segments.

It was a lot of fun, and when the power came back on, the lesson progressed quickly under the tutelage of Kelvin Muzelenga, the new station manager.

However, all this happened in the context of the worst drought Zambia has experienced in many years. The Zambian government has introduced scheduled power outages (loadshedding) to cope with a reduced electricity supply capability. The country is reliant on hydro-electric power, but the rains failed between November and March, leaving rivers and dams at very low levels. This means that government needs to ration electricity supplies until the rivers have been replenished by the next rainy season.

Underground water supplies have not yet run out, so there is still water for irrigation on large farms, and for communal water tanks supplying drinking water in villages like Simooya. However, the drought has ruined maize crops in rural communities where small-scale farmers don’t have irrigation equipment. Small scale farmers grow crops for their own food supply, so lots of households face a year of hunger if they can’t find money buy food instead.

One commercial farmer I visited, on learning that I had come to help get the radio station on air, said my time would be better spent digging boreholes to provide water as that is the real need. As you read this post, you may well feel the same way. It’s the sort of dilemma we are often confronted with.

Maize crops in Simooya, destroyed by the drought conditions. April 2024

The farmer went on to say how sad it is that so many farmers are selling their cattle and goats because there is a lack of good pastureland, and farmers need to sell to get money to buy maize for their families. The flood of livestock on the market has depressed prices, making this an inefficient way to raise money. The farmer also told me that the Tonga cattle, a breed native to this area, are very hardy, adapted to the harsh climate and resistant to local pests. When the drought is over, farmers will want to replenish their stock, but will have to buy in from other regions and the new herds will not be so resistant to local livestock challenges, causing further losses. She thought it would be good if local farmers could work cooperatively to protect their breeding stock.

I realised we were having exactly the kind of conversation that works so well on community-centred radio. An idea is born, and community members talk it over on the radio and in their homes. People are drawn together to work out the details or to adapt the idea and develop a workable solution which is also shared over the radio.

This also goes for conversations about boreholes, raising awareness that boreholes don’t have an infinite supply and could dry up during drought. Water should not be wasted, so radio can help build community consensus around prioritising water use.

We don’t yet know how the people of Simooya will respond to these challenges, but we have seen how innovative the volunteers are in their first attempts at creating content, and how much they want to see their communities flourish. Another commercial farmer from the district has already provided the station manager with sample radio programmes he is making with small scale farmers in the region, discussing ways to maximise productivity despite the drought. We are confident that Simooya and the surrounding village will use the new radio station as one of their primary tools to respond to the drought together, and to ensure as many people as possible can benefit from solutions they develop.

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We were in Morobo in South Sudan, visiting the Hope Village project and providing a media training workshop for people in local villages, many of whom had recently returned from refugee camps in Uganda or Congo. Since arriving we had felt constantly confronted by the scale of challenge faced by the returnees, the oppressive background of political instability, and the smallness of the part we could play.

Yet, as we spent time with community members, we saw and heard stories in Morobo that shifted our perception from futility to sharing in the hope felt by these people, who are willing to risk so much to return and to see potential in such a fragile place.

We had arrived in Morobo following the same route as many returnees, by road via the Kaya border crossing point. The distance from Kaya to Morobo is relatively short, only 16 miles by road, but until very recently that short distance would have seemed very long to travellers because of the risk of violent robbery, or sexual assault.

Rows of buildings that were once shops are now shells. People find new places to trade from. Morobo County, South Sudan

As our vehicle made its way along the rutted and eroded road, our companions pointed out the burnt-out car of a bishop who was robbed last summer, and then to a place where they themselves had been robbed and narrowly escaped a worse fate. Many of the brick buildings lining the roads had been abandoned during South Sudan’s conflict in 2016. The valuable roofing sheets had long since been removed.

Returnees were building homes, but using traditional methods with grass roofs instead of steel sheeting. These newly built houses were harder to see, many of them further back from the roads, reflecting a preference for finding concealment in the bush.

Hope Village started about a year ago. Our partners, Community Development Centre in South Sudan (CDC), provided speakerboxes to listener groups in several villages between Morobo and the Ugandan border at Kaya. Each group consists of around 10 families. The CDC team in Yei, supported by volunteers in Morobo, have been creating and distributing monthly podcasts which the listener groups play on the speakerboxes. The podcasts include interviews, stories, and songs from community members. Our workshop was aimed at helping community members discover more ways they could use media to mobilise their communities and build for peace.

During and following the conflict, soldiers in this area have usually been posted from another part of South Sudan and belong to other tribes. This has often led to soldiers abusing or oppressing local villagers, especially on the roads, or by plundering crops at harvest time. Bravely, the Hope Village team had decided to give a speakerbox to the local army barracks and include them in the community conversations.

During our visit we attended a community meeting and heard that this has been a good decision. One person from Kimba community told us –

“The community is living together well. It [the podcast] has encouraged people to cultivate [because crops won’t be plundered]. Before the [podcasts], we couldn’t travel far. But now there is less fear of soldiers – more peace – we are even able to greet soldiers in passing on the road.”

A woman then stood up and gave her perspective –

“Before the [podcasts] there was no unity or love. Now when we meet someone on the road (even men) we greet in peace. Because men … have realised that GBV (gender-based-violence) is wrong.”

Not every story was so positive. One man told us about his village, close to a camp of opposition forces. It is currently too dangerous to give a speakerbox to soldiers in the opposition forces camp and this village continues to face robbery and plundering. But his story led to a conversation among the leaders. Something must be done. This story must be heard too.

Some young people were passing the meeting and stopped to listen. One of them, a youth leader, spoke up, saying that he likes the entertainment –

“The songs have good meaning. War has led to rape, turned people poor, but songs give hope.”

Losing the culture of greeting one another in the road may not seem like the worst effect of war, but the stories of people finding it safer to greet again symbolise the hope of people on the road to peace.

You can listen below to the Hope Village theme song (written and performed by Barnabas Samuel) …

The post Safer to greet appeared first on Amplifying Voices.

Amplifying Voices is working with Zambian NGO, Chibozu Community Trust, to set up a community radio station in Simooya. The nearest town to Simooya, Choma, is on the main road from the capital Lusaka to the tourist centres at Victoria Falls. Choma is quite accessible. Simooya is not.

In earlier conversations about logistics and resources for the project, the term “but they’re in the village” seemed to suggest limitations. However, the implications were not clear to me, coming from a UK context where the term suggests an alternative lifestyle choice from urban living. In Zambia’s Southern Province, we soon recognised that “in the village” is a euphemism for isolation and lack. Life for people “in the village” is very different to life for people in towns like Choma. People in Choma have access to reasonable healthcare, toilets and running water in homes, but it’s often not so “in the village”.

Simooya is made up of several settlements each with its own headman. I went to visit some of the headmen and their households, to get a better understanding of what they hoped for in a radio station. I also wanted to introduce myself so that when I return to do installation and training, I’m not a total stranger. Three men and two women from the local charity came with me to translate, and probably also to vouch for me. Building trust is really important in community-centred media projects.

At each place we sat around until a few members of the household gathered. Some might exchange pleasantries, and then there was, what seemed to me, an awkward silence. When I tried to break it and get the conversation going, my companions cautioned me to wait, “it’s different here in the village from the town. We don’t just dive into things.” Then eventually there would be a lift of a chin in my direction and eyes glancing to one of my companions – it’s the cue for “so what’s he got to say then?”

After asking about who lived in the compound, how old were the children etc, I could ask about the radio station. What did the community members hope it would offer them? What kind of shows were they looking forward to listening to? And what if anything should the radio station not do – what mistakes should we avoid?

And so, we came to this man who told us that radio would help him get his missing animals back. These smallholdings don’t have any fences and cattle and goats roam freely, with some teenagers or children keeping an eye on them. The man said that whenever one of his animals goes missing, he has to go to Choma, (which is difficult for villagers to get to), to put out a notice via a commercial radio station (which is expensive and not very local). He is looking forward to having a local radio station to go to place his missing animal notices.

Other families were looking forward to sports updates, to educational programmes and to farmers being able to share ideas and advice with each other. One woman warned us that we should be careful that the radio station doesn’t become a source of misinformation.

People “in the village” don’t want the phrase “in the village” to always have the connotations of poverty that it has now. Our hope is that the radio station plays a significant role in villagers experiencing “fullness of life” instead.

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