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I visited the Soot Semee community-centred media project in February. Our partner Community Development Centre (CDC) took me to meet with the Council of Reference – a group of people in the Omugo 4 village who oversee and advise on the Soot Semee content. Soot Semee programmes are MP3 podcasts on digital memory cards (SD Cards) played on speakerboxes (digital audio players). The people of Omugo 4 village just call it “radio”.

The Council of Reference shared stories about the impact of Soot Semee audio programmes. As these respected community leaders talked about transformational effects of the Soot Semee radio programmes it quickly moved from theoretical to personal.

One woman started to talk about the difficulties many women have faced on arriving in Uganda from South Sudan. They often have no relatives or spouse with them to help with the children. She said that Soot Semee programmes help women in this situation with advice. But more than advice, the programmes help people realise they are not alone. She said “also they feel that they have people when they listen to the radio”.

She continued her reflection, “For me this is something that is personal, when I came here, I was just as I am, I don’t have anyone, I didn’t know people, and I would have no opportunity for standing before people like this. But now [as part of] the council of reference I have people, I can meet, and I can stand before people and do a lot of things.”

Another woman on the Council of Reference said that she felt that Soot Semee was so valuable that it needed to be available for people in the other refugee settlements. But she also recognised that with this exposure came responsibility. “Soot Semee has made me a leader, I am a role model, so I take care of how I live my life as an example.”

I am no farming expert, but as we went about in the Omugo 4 settlement I could see very clearly that it sits on a very rocky and inhospitable ridge, it doesn’t look like good land for growing crops. I was told that attempts to grow fruit trees had failed due to the harsh landscape. Back in the Council of Reference meeting, one of the men told us that Soot Semee programmes had helped people to start farming vegetables such as okra despite the harshness of the land. Before people would have travel a long way to market town to buy such vegetables.

Despite rocky and arid landscape, Omugo 4 villagers are succeeding in growing vegetables like okra. Feb 2023

These harsh living conditions take their toll in other ways. The man continued,

“I want to speak about myself. Before Soot Semee [programmes were available], I would just be, my ears, monitoring where alcohol is. If I come for a meeting like this, something like [this] soda, I would just put the alcohol in there. Through Soot Semee, I had been listening, when the chairman and some of the others, they talked to me as part of their off-air activities and brought me some programmes about alcohol [abuse] and said if I continue like this, my life will not be OK. So, from a drunkard, I was brought by the Council of Reference to leadership. Now I stand before people and now I have been elected as a block leader.”

As I had prepared for this visit, I knew I wanted to better understand reports that Soot Semee programmes had led to reductions in gender-based violence (GBV). Its hard to get a comprehensive understanding from a small sample of stories, especially when the cultural context is so different to my own. However, I heard a few stories like Joseph’s story,

“I have two women. One of them is good, and the other one is not harsh. But sometimes it starts, there is some kind of problem at home. [gestures and local language reactions indicate he meant that tensions sometimes led to violence]. But when Soot Semee came, there were a lot of things [on the radio] about how people can control their emotions. And in our families, we tried and learned how we could change. Now for me, I would tell them, look I am a community reporter, I am also a community leader. I don’t want to do anything that is very bad. So now I controlled myself during the day or at night, so that I don’t do something bad. I will take it slowly, and now if there is some issue, we solve our issues. As a reporter and community leader, I want to be a role model, that is why I am doing that. I want to make sure that what I am teaching is the thing that I am doing.”

Just as the meeting was about to close, a man stood up and summarised for us the sense of purpose and hope that Soot Semee is instilling in people from all parts of the community.

“Soot Semee brought so many good things. What we wanted … trainings that come via this Soot Semee for us as leaders, so that when we go back to our country, we can help them as well there. … If you are a leader, if don’t have many skills, then as a leader you will not be able to govern people. I, who am speaking here, I am disabled. I am walking with these crutches. But Soot Semee has done very well, has brought in us people who have disabilities. Soot Semee did not say this person is disabled, they cannot be part of us. They included me.”

Barnabas from CDC closed the meeting, thanking the Council of Reference and honouring the huge impact they are having. As he speaks, it occurs to me, Soot Semee is not something coming to these people from outside. These people are Soot Semee.

Soot Semee Council of Reference group photo. Omugo 4. Feb 2023

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Last week the Soot Semee coordinators organised two days of community-centred media workshops to train new volunteers and to refresh the existing team’s skills. As well as learning media skills such as how to record interviews and make effective community service announcements (CSAs), the training workshop includes time to reflect on community goals for development and exploring opportunities to work together in other “off-air” activities. To mark the end of the training the community organised a peace-friendly football match.

So what exactly does Soot Semee mean by “peacebuilding”?

Soot Semee volunteer team, Nov 2022

Peacebuilding is sometimes understood as aiming for a cessation of armed conflict. However, it is important to know what everyday peace looks like to the community members involved. You might pause for a moment and ask yourself:

“If I were to think about my own situation, rather than geo-political events, what does peace look like to me?”

This is the sort of exercise that the organisation Everyday Peace Indicators does regularly in their mission to build bridges between communities and the diverse organisations working to build peace.

Taking a cue from their work, we asked this question to several community members in Omugo 4. The responses are interestingly varied:

Susan – “Peace is like staying good calmly with love”.

Idoru – “Peace is like for example if you have a wife, and you understand each other very well, that’s how peace looks like”.

Maka – ‘Peace is when there is always enough food at home

Moses – “To me something called peace, is like when you stay well with other people, with good security and no fear, that’s peace”.

Isaac– “Peace is when you live in a place that has no war”

Alfred – “peace is when there is money at home”

Margret– “peace is when every family member embraces love for one another”.

Simon – “Peace is when you live without threatening words of ending someone’s life. You stay stress free”.

Florence – “Peace is when you have everything at home”

Mary – “What also looks like peace is when someone wrongs you, then you don’t need to keep it in your heart because you want to pay back, but instead show your goodness to him or her”.

Click play to hear community members voice their responses in Bari and Juba Arabic.

You may have noticed that only one response refers to war, and just one other refers to threat of violence. The rest of the responses refer to relationships, food security and wellbeing.

Our partners, Community Development Centre, who lead the Soot Semee project, also belong to the South Sudanese refugee community they serve. They understand that building a place where peace can thrive means addressing all these everyday aspects of peace. This is reflected in Soot Semee’s programme planning and the associated off-air activities outlined below.

This month, Soot Semee audio programmes will address environmental issues, while community volunteers have organised activities to clear up plastic bottles and bags from Omugo 4 village. They have also made plans to plant new trees.

Trees contribute to a more resilient natural environment. They can also help reduce violence. A lack of trees has led, in some cases, to conflict over places to collect firewood.

In December, Soot Semee volunteers will focus on wellness with programmes promoting hygiene and sanitation. The volunteers have also organised days to clean up the water collection points along with the locally organised water management committees. Clean water and good hygiene also contribute to everyday peace as it is defined by the Omugo 4 community members.

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Since June, Pakistan has been devastated by record monsoon rains causing the worst flooding in decades.  The provinces of Sindh and Balochistan have been worst hit, but communities where our partners work, in the northern province of Khyberpakhtunkhwa (KPK), have also been badly affected by the floods.

Amplifying Voices Pakistan has responded by supporting these communities near Charsadda and near Nowshera. Hazeen from Amplifying Voices Pakistan told me that private Youtubers and TikTokers did a good job of telling people where to find food and shelter. Amplifying Voices set out to reach people not reached through these channels, to raise the voices of people not reached by aid responders, and to provide access to health advice and basic medical treatment.

Nowshera

Zafar "gets his shoes dirty" getting out and about to hear community members' stories near Nowshera, Aug 2022.

Zafar, the founder of local partner, Community Media Power, is also Amplifying Voices Pakistan's representative in Nowshera for a new disaster response arm, AViD (Amplifying Voices in Disaster). As the flood warnings started, the local military commander invited Zafar to attend disaster management briefings. This turned out to be vital for accessing up-to-the-minute official information and advice on behalf of the listeners. Zafar also interviewed local government officials including the Additional Deputy Commissioner (see image at top of page) and the Deputy Commissioner. The interviews were recorded and aired on the local station, Zalmay Fm, and also filmed for sending out via Facebook videos. This helped people hear the official advice on evacuation and later, advice on returning to homes after the worst of the flood.

A key aim of the radio response is to help community members take an active role in their own response, so Zafar also visited places where people had taken refuge after fleeing their homes, or where they had missed out on relief, so they could share their stories on air. One place that Zafar visited had had 8ft of water in the houses and 10 days had gone by with no relief arriving. He interviewed community members and made short videos of their situation which he shared on social media platforms connected to local authorities. The next day authorities sent machinery to clean the streets and also provided clean drinking water, food and sprayed the area to prevent disease. One community member said:

"No one would dare to come to our place after seeing such dirt and mud but the AViD team came to us. We will never forget their courage and care for us"

AViD volunteers also provided food packages directly to another group that had missed out on emergency relief.

AViD volunteer distributing food packages, nr Nowshera, Aug 2022

Following the initial response, Zafar recorded a series of interviews amplifying the voices of local heroes, such as local firefighters, who had done so much to help their communities.

Radio broadcasts to celebrate the local heroes in the Pakistan flood response, Nowshera 2022

Charsadda

In Charsadda district, the compound where the Naway Saher studio is located was flooded. The team leader’s family who live there managed to save a lot of their belongings by moving them, as many families do, to a room on their rooftop before the floods hit. They also managed to save the studio equipment. They then had to evacuate. On returning to the house after the worst of the flood, they found they had a huge clean up job on their hands, but most of their belongings were safe.

The Naway Saher team leader, who is also a local health worker, created radio programmes alerting people to the health risks faced by people returning to flood-damaged homes. We asked him how the children had been affected by the floods. He told us that the children found it exciting, because it was like there was a swimming pool everywhere. But this was also a huge a health risk for the children.  Swimming or walking in flood water holds increased risk of snakebites. The water is very dirty and unhygienic, with lots of submerged hazards. Boreholes had been compromised so drinking water was polluted. Amplifying Voices Pakistan provided emergency funding so that Naway Saher was able to record discussions about these challenges with local people and air them on the local radio station, Dilbar FM.

Following the radio programmes Naway Saher and Amplifying Voices Pakistan provided a pop-up health camp with emergency supplies of basic medicines to help people who had become ill because of the flood waters. The Naway Saher team leader and his wife, the ladies health worker for the area, know the people in their community well and were able to prioritise medicines and advice going to those who needed it most.

Ladies health worker provides advice and medicine, nr Charsadda, 2022

Despite this, so many people came to get medicine that the supplies ran out within 2 days. The health worker had to move the dispensary from his usual clinic to a local school which had more space for people to queue up. Hazeen encouraged Naway Saher to issue an appeal to raise local support for the medicines. This would supplement the funding given by Amplifying Voices, and followed the principle of supporting local people to take a leading role in their own response.

Medical camp in the school

Officials expect the effects of the floods to continue into October and beyond. Teams from Nowshera and Charsadda will continue to provide special radio programmes on flood recovery, with a focus on health care. There will be at least one more health camp in each location to support the need for emergency medicines. An emergency response like this falls outside the budgets and plans for Amplifying Voices Pakistan, so we are grateful to our supporters who can give a little extra to support Hazeen and his team in this time. We are also grateful to FEBC Australia for their generous support of this response.

Amplifying Voices in Disaster (AViD)

This was the first deployment of an Amplifying Voices in Disaster (AViD) response. AViD, is a concept that Amplifying Voices UK and Amplifying Voices Pakistan been working on together in preparation for such an event. AViD builds on our previous experience supporting First Response Radio, using radio programmes and other media to provide timely 2-way communication channels for local communities affected by a disaster. AViD’s goal is for community voices to play a central role in humanitarian responses, so that communities recover quickly from disaster, growing in confidence, capacity, and resilience as they do so.

We feel that Amplifying Voices can be most effective in disaster response by working with existing community-centred media projects where trust already exists between our partners and community members. This provides a strong foundation for supporting the affected community by creating media programmes with community voices at the fore.

AViD also equips community groups to liaise with the influx of humanitarian service providers who come into disaster-affected communities often with quite specialised information and advice to communicate. To equip ourselves for the task and to build understanding with humanitarian service providers, we are members of the CDAC Network. The CDAC Network is a global alliance of media development organisations, UN agencies, the Red Cross/Red Crescent Movement, NGOs and specialist communications entities, all determined to enable and support dialogue with and between communities in preparation for, or response to disasters.

Donate to AViD Pakistan flood Response

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“My name is Hiram and I live in a small village in Maharashtra called Sagpada. Several months ago I was listening to a programme on the speakerbox provided by Seva Social Welfare Foundation, which challenged me to begin growing a kitchen garden to improve the nutrition of my family.  We rarely eat vegetables in our village because they are too expensive, but one day when the Seva team came to distribute the monthly audio programmes, they also gave us packets of vegetable seeds such as brinjal, bhindi (okra) and tomatoes. That evening, I listened to a programme about how eating vegetables would give us better health and I was inspired to start my own kitchen garden. The programmes gave instructions on how to look after the plants and even ideas for cooking with the vegetables that we grew. They said that by regularly adding vegetables into our diet, it would make us and our children healthy and strong.”

Hiram’s crops grew so well he soon had an abundant supply and was able to begin providing food for his family and his neighbours as well.

“Over the next few weeks I tended my new kitchen garden very carefully and watched with joy as my vegetables grew. The soil in our village is very fertile and with good rains, my plants were soon producing delicious vegetables. In fact they were so plentiful, that I had more than I needed for my family and was able to share with my neighbours.  Every evening we enjoyed the results of our garden and over the next few months  I even noticed that my children seemed healthier. I enjoyed tending my new crops so much that in the following months I began visiting neighbouring villages to share my experiences, encouraging them to grow their own gardens. I even began cultivating and giving away seeds from my own land.”

Hiram’s story so inspired Vaidhei, that she contacted Shilpa, Seva’s CEO  with an idea.  She realised that the power of community-centred media to influence people’s attitudes and behaviour was vital, and that if this was backed up with the provision of resources, the possibility for people to change was compelling.    Before long the two organisations were collaborating.  Pagaria launched a crowd-funding project to make seeds available at scale, to villages across the district.  Seva for its part ramped up programme production, promoting and inspiring the value of kitchen gardens in every home while the audience engagement team began distributing seeds with every programme – multiplying  the great work that Hiram had started, reaching many more Adivasi villages.

An Adivasi lady shows the packet of seeds that she’s just received from Seva’s audience engagement team.

Shilpa says, “When we started the Adivasi Voices Project in partnership with Amplifying Voices in 2018, our baseline study showed that malnourishment due to poor nutrition was a major problem across the tribal belt in Maharastra.  The beauty of Hiram’s story is that it shows the community  leading the way.  We believe this new initiative will mark a major change where we will begin to see healthier communities and a reduction in malnutrition and diseases especially among children,” she added.

Besides vegetable seeds Seva’s audience engagement team has now also begun distributing mango saplings, while they continue to make programmes with communities and other service providers to encourage and enable people to use their land more effectively and to develop sustainable livelihoods.

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This week, women from a minority community in Punjab started a series of workshops teaching sewing skills to other women and girls. At the end of the first day, participants and their relatives told the coordinator that they see this workshop as a launch pad to greater things.

Selfie-time at the first sewing class, Sargodha.

Setting up the Roshan Ghar workshop in Sargodha came out of listening to community members, hearing local concerns, and helping to identify the skills and resources that already exist in the community. Three women with skills and motivation offered to provide training to other women and young girls. The local partner found a suitable training room and a gift from an Australian media organisation, FEBC Australia, helped to buy sewing machines for the class.

Amplifying Voices encourage our partners to have these “strengths-based” conversations in any community they work with when starting a community-centred media project. This process of listening to what’s strong in a community can lead to inspiring on-air discussions about community members responding to challenges, and can encourage community members to put their skills to use in new off-air activities. With Roshan Ghar, it is the off-air activities, i.e. the vocational skills classes, that are paving the way for media conversations and inspiring people to reach for their dreams.

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This year at Amani FM in Kenya’s Tana River district, we celebrated Mother’s Day in style – a Woman’s Football Festival. But a festival with a focus, to promote peace.

As our nation heads towards a potentially tense and polarising election in August, we believe that women will play a vital role as conveyors and ambassadors of peace.  So, with the support of our friends at  Amplifying Voices, Amani FM hosted the first-ever women’s football festival, bringing together ladies from across the district and from different communities, to not only show off their dribbling skills but in the words of Zainab Salbi, “to forge lines of alliance and collaboration across conflict divides.” 

Over the years this region has endured intercommunity clashes, commonly during the electioneering period, often driven by  misinformation and rumours as well and incitement from politicians.

The tournament drew over 500 people, both men and women, young and old, from different communities within Tana Delta, and gave women a chance to address the communities on the importance of calm campaigning and a peaceful election, which is set for August 9th.

Mama Caroline Kode, the secretary for Maendeleo ya wanawake (Development by Women) and a member of the Coast Interfaith Council of Clerics urged women to be on the frontline in countering any acts that may disrupt peace.  She called on women to talk to their families, reminding them that women, people living with disability and children bore the brunt of violent conflict.

‘’Women have great influence in decision-making and so we must talk to our families, young people and partners about the importance of peace, because we have always been victims of violence.’’  She also called on young people to beware of  being manipulated by politicians  in the run up to the elections.

Rejal Girls FC – the winning team in the first ever Women’s Football Festival in Tana River County

But it wasn’t all politics… the event, which was covered live on Amani FM, was hugely popular with the crowd as four teams,  Garsen Mums, Real Girls, Warembo wa Tana and Dzimize Stars battled it out for the trophy.  In the end, after some tough competition and excellent football, which raised heavy dust over the Matabule ground, Real Girls emerged as the winners and Garsen Mums the runners up.

Mrs Kode congratulated Amani FM for organising the festival and urged them to carry on in the spirit of ensuring that the dark days of  history were never repeated.

* Fatma Mzee is the is the Director of the Amani Centre in Tana River

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If you’ve been following the Facebook page of Amplifying Voices Pakistan, you’ll have seen this story unfold over the last few weeks. But we feel it’s a story worth re-telling. It’s the story of a radio programme that dug a new borehole!

Since November last year a new partner organisation, Community Media Power, founded by Amplifying Voices Pakistan, has been making radio programmes based on conversations in two or three isolated communities outside Nowshera. In one of these programmes, community members talked about the efforts they have to go to to fetch water. A listener was moved by the story and decided to help the community do something about it.

The community lives in an informal settlement that was built about 40 years ago by people who had fled from their homes in Afghanistan. The current residents, numbering around 50-60 families, have still not been fully integrated into the wider community. However, at some point several years ago, someone did dig a couple of boreholes to provide clean water. The pipes lining the boreholes have since rusted and one of the pumps has lost its handle. With no fresh water available locally, community members had to cross a railway track and walk to another community to fetch water, where they were not always welcome and sometimes chased away.

Community Media Power created a radio programme with the community voices telling this story and a local FM station in Nowshera aired the programme. A woman, who was looking for a suitable way to give charitably in preparation for Ramadan, heard the story and decided to get in touch. She said that if the community could get the work started before Ramadan, she would pay for a new borehole and repairs to the other two.

The new borehole has been located near the mosque, with a solar powered pump, a 1000-gallon storage tank so that water is always available from the borehole via taps. This has an additional benefit of providing water for worshipers washing before prayers. The broken boreholes have had the metal lining removed and replaced with more durable plastic pipe lining, and the pump mechanism refurbished.

Community volunteers feed plastic lining into new borehole, Nowshera, March 2022

It only took a week to dig the new borehole, drilling down to 150ft to ensure a good supply of clean water. When the new borehole was ready, the community held a celebration event, to which the donor also came. She gave a radio interview via Community Media Power, encouraging others to do something similar, providing communities with means to develop themselves.

We know that a radio programme cannot actually dig a borehole, but we continue to be encouraged by the power of community-centred radio programmes to advocate for communities whilst also mobilising the community members to take action locally.

Installing borehole - Video courtesy of Community Media Power and Amplifying Voices

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I joined our partners, Community Development Centre (CDC Uganda) on a trip to the Omugu 4 village to celebrate the 2nd anniversary of Soot SemeeSoot Semee means “Voice of Compassion” in Juba Arabic podcast production. 111 episodes of the community-centred podcast have been produced and distributed since January 2020. We arrived a bit late but we were welcomed enthusiastically by Omugo 4 community members, and the event quickly got under way. A woman got everybody singing and then a local pastor said a prayer. A Soot Semee volunteer led proceedings and invited various project stakeholdersstakeholders are people who are affected by the project, or who have influence to affect the project to speak. The speeches were a fantastic opportunity to hear from a diversity of voices about the impact Soot Semee has been having. The Soot Semee team were on hand to record the speeches for the next podcast. And then there was dancing …

Some women from Omugo 4 welcome our vehicle, Omugo, 2022.

Some speakers were refugee settlers from Omugo 4 who listened to Soot Semee. Some were members of the Ugandan host community who also listen to Soot Semee.

Soot Semee volunteer comperes event, while another volunteer records for the next podcast. Omugo, 2022

I learned that there are 12 women and 6 men who are volunteers gathering content to produce Soot Semee programmes .We’ve always described the Soot Semee programmes as “podcasts” because they are digital files stored on memory cards and played on digital audio players or “speakerboxes”. I learned that, in Omugo 4, Soot Semee is described as a “community radio”, and that speakerboxes are just called “radios”.

We heard several people say Soot Semee has been successful in building peace among refugees in Omugo 4 village, and also between refugees and host community members.

“These programmes have really changed the people of Omugo 4. As you also talk of unity. As you come here you will see youth, women, elderly, they all come together. And there is also formation of [listener] groups as a result of this radio. If you come to Omugo 4 there are a lot of groups. Even in the host communities.”

(Ugandan community member)

“Since 2019, Soot Semee do wonderful things in this community of Omugo 4. Back then there were divisions, but since Soot Semee came, we are together now. Back then the refugee community and the host community have been in different positions, but right now because of Soot Semee they have become as one family.”

(South Sudanese community member, Soot Semee Council of Reference)

The representative of the Ugandan prime minister’s office (OPM), responsible for overseeing the settlements, said that he used to see a lot of bruised faces in Omugo because of fighting, but now “they are shiny”.

One area of conflict, gender-based violence (GBV), got special mention because of the huge reduction in cases. The Ugandan police official responsible for responding to cases of conflict and domestic violence in the Omugo villages said,

“All of you are talking about cases of GBV are being reduced. I’m very very happy that my workload has been reduced. … I am stood up to show appreciation that the workload has been reduced for me. Let the radio continue.”

(OC, Omugo Zone)

Maybe you want a more scientific measure for this outcome, but what I heard were huge cheers and claps, especially from women in the group, when reduction of GBV was mentioned, and a mood that indicated that GBV is considered unacceptable and should be eradicated. Through the mix of “on-air” Soot Semee content, and “off-air” activities of other service providers, GBV is being rejected as a social norm in and around Omugo 4.

The officials, listeners, and volunteers all took the opportunity to tell me they wanted Soot Semee to continue building peace and to grow in its influence, hopefully with more input from CDC and Amplifying Voices.

Another comment from the OPM:

“When Soot Semee came to our office there, we gave them a stone. They threw their stone and the stone landed in Omugo 4.  Who of you has ever thrown a stone in the water? How do the waves go? They go up the end of the river. So that means that Soot Semee should go to the end of the Omugo Zone. All villages in Omugo should receive Soot Semee.”

For young people, learning journalism skills has given them a real sense of purpose. They want to learn more. One of the volunteers said that he valued being trusted by the community. A community leader said he wanted to see the young people who currently report on local community issues to even go to Nairobi and report on issues there. But they are limited by resources, for example some volunteers don’t have mobile phones to be able to find out about local stories. Volunteers need to find ways to balance the time required for gathering community content and dealing with their own personal situations. This is a challenge for the project developing in a sustainable way.

I was asked to speak too. As I passed on greetings and congratulations from our team and supporters in the UK, I also picked up on the reports from community members that people are buying their own speakerboxes to be able to listen to Soot Semee, and others are downloading Soot Semee on to phones. Through local resolve and local initiative, the waves from the stone are already rippling out. We are honoured to walk alongside CDC and the Soot Semee team as they explore where this takes them.

As we mentioned last month, one potential new direction for Soot Semee is the route of return, back into South Sudan. As part of that exploration, I also visited Yei in South Sudan where CDC first got started. CDC South Sudan would like to introduce community-centred media in Yei and some outlying towns, building peace among settlers, returnees, and internally displaced people. We’ll pick up on that story in a couple of weeks time …

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Organised by our partner Seva, 7 remote villages were brought together for a cricket match to launch “Adivasincha Aavaj“, or “Adivasi Voices”, a mobile phone app that will give bonded labourers vital access to information, which could transform their lives.  Bonded labour was made illegal in India in 1976, however a 2018 report estimated that around 8 million workers in India were unpaid or held in debt bondage, although campaigners believe the true figure is much higher.

Bonded labourers from an Adivasi community demonstrate a mobile phone app that will transform their lives

Around 200 bonded labourers from the seven communities were able to join the cricketing festivities as they were home for the Hindu festival of Holi that celebrates spring, love, hope and new life.   And team leader Shilpa believes that is exactly what the app is all about, bringing hope and new life.  “We’re breaking the cycle,” says Shilpa.  “These young men did what their parents did and what their parents before them did, but now they will be able to learn about living a life that is free from bondage.”

Although Seva had been addressing the issue of bonded labour and workers rights on the village ‘speakerbox’ programmes for more than a year, our evaluation showed that they were not reaching labourers, because they had already left their villages to work.  It was during Covid that the idea of a mobile phone app first occurred to them.  “As our team were delivering food to vulnerable communities, we had conversations with many bonded labourers and heard their stories of how they were tied because of debt, unaware that there were ways to break the bondage and earn a living,” said Shilpa.

The mobile phone app, which delivers audio programmes and can facilitate interaction between subscribers,  is now available on Android devices, but it will be tested first on this limited audience from a few villages, to learn how it is used and what content they find most valuable.  Once the concept has been tested on this small scale, it can be easily scaled up and tailored to reach bonded labourers across the entire sub-continent in multiple languages.

Shilpa and Maneesha from Seva award the Man of the match and cup to the winning team

After the winning team cup and man of the match awards were given, men from the different villages exchanged names and contact numbers and it became apparent that something very special had happened that day.  “Not only did several villages come together for the first time ever to share their love of cricket,” said Shilpa, “but new bonds of friendship were made and eyes were opened.”  As if a metaphor for life, all the teams were given real cricket balls to take away as they had only had access to plastic cricket balls.   “We’re never going back to old cricket,” said Rajesh, one of the players. “Now that we’ve experienced that there is a better way of playing, we want more of it.”

As everyone returned to their respective villages and the men go back to their bonded labour situations, the Seva team is very aware that they could face a backlash from unscrupulous landlords, once they realise that their cheap labour supply could be threatened, as workers become empowered to break free from their bondage.  But as Shilpa says, “Somebody had to step in.”

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