In 2022, Amplifying Voices Pakistan helped a local pastor and his wife to start sewing classes in a rural village to help women to build skills for earning. These Roshan Ghar classes also became a place for talking about problems many of the women had in common – especially issues affecting the health and wellbeing of families. Some of those conversations led to health camps and a mobile health clinic to take conversations into people’s home. Other conversations were recorded, as were interviews with health professionals, and then put together into conversational education programmes. Women would listen to the programmes on speakerboxes during the sewing classes.

Hazeen Latif and his team from Amplifying Voices Pakistan supported the group by teaching interview skills, recording skills, and editing skills. As the quality got better and better, Hazeen introduced Roshan Ghar’s programmes to a local radio station. These weekly 10-minute slots became popular and the station invited the group leaders to join them for a live show on International Women’s Day in March this year. The sewing teacher went along with Rimshah, the health worker. They were a little nervous about being live on air, so Hazeen joined them.

The live show received lots calls from listeners who were excited to hear women from villages like their own in the studio alongside the professionals. The Roshan Ghar women were creating an atmosphere of possibility.

The radio station called them back for another live show in June. This time focussing on the Roshan Ghar project and the partnership with Amplifying Voices. The local station started to invite the Roshan Ghar team for monthly live shows.

A show in August focussed on neurological conditions. The mobile health clinic had found several families with children suffering from epilepsy but who did not understand what was happening to their children. Two of these women came and spoke on the show. One lady shared about her son being excluded from school because he had fits. They also shared about the advice and treatment they had received from the lady health worker and volunteer doctors visiting the village.

The women spoke with Hazeen later saying:

“before we felt ashamed [of our children’s conditions], but now we can talk about taking care of our children.”

… not just in the sewing class but live on air.

More women from the village are now taking part in monthly live shows accompanied by local project leaders, but no longer needing to have Hazeen or anyone from the Amplifying Voices Pakistan team with them.

“Before we could not talk to other men or people outside our village, but now we get such a confidence that we can talk to anyone.”

Listeners also feel like the Roshan Ghar women are opening new doors for them:

“You talk about things that are taboo – like skin rashes in private areas, and intestinal worms – we learned a lot from you.”

“Especially about toilets – the importance of keeping toilets clean. Most radio programmes are about glamourous topics and don’t touch on things like this.”

Yet, these are topics that make a difference in rural communities. In recent years there have been several projects or campaigns to provide latrines for village homes, but often without a corresponding rollout of advice on care or maintenance. As a result, toilets had become unhygienic and a source of illness. These women, who are not afraid to talk about the unpleasant, are helping people stay healthier.

The programmes continue. Often drawing out the wisdom within the villages as well as accessing the medical experts.

“Next we want to hear about smog and lung diseases, and especially about home remedies for building resistance to the effects of smog.”

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Anil and many other stories like his are beginning to emerge from the more than forty villages that are now participating in the Adivasi Voices Project, which is becoming an important catalyst for social change among tribal communities that have often felt marginalised and who suffer with what recent research describes as “the quadruple burden of disease.”

The key to the success of this project is that it starts with a process of listening to the stories of the community, appreciating their strengths, working with them to grow belief in their own capacity for change and to care for each other.  But now the teams feel that it’s time to go deeper.

Earlier this year I travelled with Dr Ian Campbell from Affirm Associates to work with the Adivasi Voices Project (AVP) teams to reflect on their work over the last few years and to train the team on how they can go deeper with communities using a story and “strengths-based” approach called SALT. I’ve witnessed the power of this approach first-hand, in a project Amplifying Voices was involved in, in Sierra Leone.

In India, going deeper will involve more regular and intensive visits, where AVP members will go into people’s homes to hear their personal stories, understand their concerns and build on their hopes and strengths, involving them in the creation of content that will help to transform their lives.

During our time of working together the AVP teams practiced doing “SALT conversations” with total strangers in the local town, amazed how everyone they spoke to felt valued and appreciated being heard. The team reflected on those conversations:

• We are all humans and we all have pain’
• ‘We learn through talking.’
• ‘I recognise myself – who I am and I can help people understand who they are.’
• ‘I realised I have strength in me and I can see strength in others.’
• ‘We are looking for change in ourselves and in our communities.’
• ‘When you hear people’s story, you can bring hope and learn hope.’

Since the workshop, more than 75 families have been visited which is bringing deepening connection in communities and increasing understanding of people’s concerns and hopes for their families. From these conversations, we know that there is real desire for people to live well, to earn a sustainable living for their families, and to help their children access an education. What’s more is that they are willing to work hard to achieve this. There is also a deep concern and desire to change the problems that are common among Adivasi communities. These stories will inform what people will hear on the monthly speakerbox programmes and will amplify their voices and their concerns.

*Village speakerbox programmes are produced every month with participation from local communities.  Programmes are distributed on SD cards in more than 40 villages by Adivasi Voices Project Teams. This is an initiative of  Seva Social Welfare Foundation in collaboration with Amplifying Voices.

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Bright Home principles developed partly in response to lessons learned a few years ago in a different project where change started to happen too quickly. At that time, we had supported a youth group to make radio programmes about local social issues and injustices. At first, we were excited to hear how young people’s confidence and hope grew. Things could – and should – be different. However, some powerful people felt threatened and pressurised the project leader to stop. The fierce backlash forced the team to bring the project to an abrupt halt. They returned the equipment to us, and we were unable to continue any further activities in that community. Marginalised voices had become too loud, too fast.

A Bright Home approach

Hazeen Latif, CEO of Amplifying Voices Pakistan, told me that Bright Home projects take a different approach. Rather than starting with a media project, local partners provide sewing classes for young women and free medical camps focussing on women and children. These address some very pressing needs in a culturally acceptable way, developing traditional skills to earn income, and bringing healthcare to women and children who are rarely able to travel to a city for advice or treatment.

However, Bright Home classes are also places of conversation. Hazeen told me how, through conversation, aspirations are emerging and possibilities for change are growing. In one Punjabi community, conversations in the sewing classes about food shortages and lack of shade in summer led to a kitchen garden initiative and a tree planting campaign.

“Like my own daughter”

Some of these activities also improved community cohesion between minority Christian groups and people from the majority religion. The Bright Home team extended health camps and healthcare home visits beyond their own Christian community to work with women and children in majority religion homes. People from the majority religion responded, with one of their leaders donating money to buy medicines for the health camps. One older woman said of the Bright Home healthworker, “she is just like my own daughter”.

Home visits -supporting families across the community

The tree planting campaign gave men opportunity to get involved. Men from both communities came together to plant trees in public spaces and in each other’s home compounds. Both religions value good stewardship of creation, and in particular, they see tree planting as a virtuous activity.

Coming together to plant trees, Punjab, 2024

“No one will harm you”

The sense of togetherness became very real after an incident in the regional city, Sargodha. Someone there had used religion as an excuse to provoke a mob attack on a Christian business. But in the village, leaders from the majority community came to the Bright Home team and said, “No one will harm you when we are sitting here”.

Instead of feeling threatened by the changes brought by Bright Home, people with power, whether through gender or through religion, have felt included and found themselves contributors to change.

“I am Light”

In KPK province, some of the young women attending a Bright Home class spoke up and said they wanted to learn to read, write and do arithmetic. In that community, many girls had not been allowed to go to school. However, the literacy and numeracy classes that are now underway are not perceived as a threat, because these skills are necessary for using sewing patterns, and for developing businesses to make money from the sewing skills. The girls called the literacy classes, “Zama Rana” (I am light).

Working with sewing patterns, Nowshera

In each of the Bright Home groups, they use speakerboxes for listening to health advice programmes made in other Amplifying Voices projects. And in each place, some of the young women would ask to learn how to make speakerbox programmes themselves – “If they can do it, we can do it” – They start by discussing topics that are raised in the class setting. The programmes are played within the class to start with, but as confidence, skills, and local acceptance of the Bright Home activities have grown, some groups are now airing their programmes on local FM stations.

Some people may still oppose changes, especially those that offer opportunity and influence to young women in very conservative communities. However, there are now more who support the changes, who even help to make change happen. Bright Home communities are able to amplify local voices, because they do so with care.

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The sisters live in remote village in Punjab, Pakistan, where Amplifying Voices Pakistan recently started the “Roshan Ghar” (Bright Home) sewing centre, at which women can develop new skills and exercise their voice in addressing community matters.

After the first batch of participants enrolled in the Roshan Ghar training, the class teacher gave an update to Hazeen Latif, CEO of Amplifying Voices Pakistan. She told him one of the participating families is very poor and have neither enough to eat each day nor a bread winner in their family. The girls are known locally as “Six-Sister”. Two of them met the criteria to attend the sewing centre. The others wanted to enroll too but they were too young.

A few years previously when their father had died, poverty pushed their mother into leaving them behind to go and re-marry. The youngest of the six was only 3 years old at the time. Their mother lives a few km away from their village with her new husband who already has several children. The girls used to say that they hated her. Two of the girls come to the sewing centre regularly for lessons. The younger ones also come along with them as there is no one at home. They leave their home door open as it is broken. They don’t have any worries about not locking their home as they say “we have nothing to lose”. There is nothing in it that anyone would want to steal.

When they started coming to class, the middle girl asked the teacher, “Where is God for us? We live in one room which leaks when it rains. The rainwater not only comes from the roof but also through the walls. Even our floor level has sunk down. We have only one bed made locally from grass rope and a another smaller bed which is broken, where my elder sister sleeps. We often go to bed hungry, and we all sleep on one bed squeezed, unable to turn right or left. There is no extra thing to sit on or just for hanging out. Winter and summer are both a challenge for us. Where is God’s love for us? Many men young and older come into the house saying they want to look out for us, but we can tell in their eyes, their intentions are bad. We have an uncle, but he is also poor. Still, he feeds us and supports us from time to time.

However, more recently they say that they thank God for Roshan Ghar as they found respect and something to learn. “People gave us their used clothes but now, after Roshan Ghar sewing centre, one day we will wear new clothes.”

The Bright Home sewing class, Punjab (Amplifying Voices Pakistan 2023)

During the Roshan Ghar sewing classes, participants also listen to programmes on speakerboxes. The programmes are produced by members of their community with support from Amplifying Voices Pakistan. In addition to topics that directly support the vocational training, speakerbox programmes also include health advice and material for spiritual encouragement. The village has a mainly Christian population so the programmes start with a Christian devotional and later a short message. The six-sisters said Roshan Ghar changed their lives and thinking about God and love. They found peace in their hearts where they had been filled with rage and thoughts of revenge for what life has done to them. One of the girls is studying in a nearby school. She decided to start memorising the Gospel of Matthew.

Health worker interviews a community member during a health seminar, Punjab (Amplifying Voices Pakistan, 2023)

When Hazeen asked recently how the sisters were doing, the sewing centre teacher said, “When they started coming to sewing centre, they were shy and would stay quiet but now they talk and talk, enjoy what they do, and they’ve also made some good friends.

Amplifying Voices Pakistan offered to support the girls with new locally made beds and a pedestal fan. They also committed to help with fees for the sister who wanted to stay in school. Seeing that some small steps could be a big help, the community also felt inspired to help. The neighbours next door shared their electricity supply as the girls’ own supply had been cut due to non-payment. The elder sister also felt motivated and found a job selling SIM cards for a mobile company. It’s a tough job as she only earns on commission if she makes sales and some days she can come home having sold no cards. But she perseveres.

When Hazeen met them he asked, “what is your dream?”, they all looked at each other and quietly spoke; “we want to live a peaceful life and have our home fixed, nothing more.” The second oldest said “I want to study and study and study this is my dream.”

The little one, the youngest, said nothing but kept smiling.

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In a remote tribal village in Maharashtra a remarkable story is unfolding. It started with one village.  After a year, another one joined in.  Before too long there were thirty others, with new ones asking to join. None of the communities in these villages had ever met, but somehow they knew each other well, for they shared a common story – of challenge and adversity. But they were also connected through the Adivasi Voices Project, a  joint venture between local NGO, Seva and Amplifying Voices.

Sharing stories, coming together

For over a year these village communities have been listening to each other’s stories on speakerboxes, learning from each other and from experts too.  With support from the Seva team, people shared their stories, about overcoming addiction, escaping the trap of bonded labour, or how to start a kitchen garden. The communities not only inspired each other that change is possible, they also shared how.

Since before the pandemic many people from these communities had been asking Seva to set up a face-to-face meeting with other villages in the district, and so for the first time, last week, five communities came together, hosted by the village of Umburne.

“It was like meeting long-lost friends ,” said Ram, “we had so much to talk about, but most importantly we talked about the programmes we loved the most and the changes that have happened in our villages since we had the speakerboxes.”

Village-to-village transfer

Seva team leader, Shilpa described the gathering as being like a celebration of learning. As story after story was shared, Shilpa said she was so surprised to see how much faster change had come to the villages which had most recently received the speakerboxes, compared to those who had them at the beginning.  “They have adopted new ideas, attitudes and practices much more quickly than the first villages we started working in,” she said.  “Of course the communities have learned from the interviews with experts, but what has been most powerful is that the communities have been learning from each other,” she added, describing it as a “village-to-village transfer.”

Community members from five adivasi villages in Maharashtra share how stories and content on the speakerboxes have impacted their lives

The content on the speakerboxes is coordinated by the Seva team, however each programme is rooted in the heart of the village and the communities are involved in their design and creation.  Experts too are involved when important learning or information needs to be shared. The most popular programmes in all the villages, however were the dramas, which reflect village life and issues they all face. One lady, Trimbak, chuckled as she recounted how the family arguments she heard in the dramas were just like the arguments in her family.” Dattu, who was able to recite the dialogues in the dramas, said the programmes were in their language and exactly depicted their lives and situations.  Tulshi shared how the programme on early marriages had sparked a big conversation in his village, because they hadn’t allow girls to get an education above 4th standard. “But all that has changed,” he said, “Our entire village have decided that all our children should have an opportunity to have secondary education as well.”

After food and dancing the villagers said their farewells, agreeing that this should become a regular event and that more villages should be included in future.

For us, we have been reminded that lasting, sustainable change happens at the grassroots level. And that when change, no matter how small comes to one community, it can cause ripples of change in other communities.  Some of these ripples will intersect with other ripples to create waves which result in momentum and lasting impact.

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Rokhan-e-Kore class, KPK, 2023

Sewing classes have been running now for several weeks and young girls who attend have told us that they have learned a lot. They can see how they will use these skills to earn money from their families. Some of the participants said they would be interested in learning computer and media skills. But there are challenges.

It started with a challenge to one of our own norms! We have a training mantra which you may have heard us say before: “Get your shoes dirty”. It’s a shorthand way of saying people should build trust and be relevant by getting out of their office or studio into the community to engage with people on the streets and in the markets. The women attending the sewing classes had picked up on this aspect of community-centred media, perhaps during discussion about community-centred media in the broader community during the AViD response to the floods last summer. When discussing the possibility of including media training in Rokhan-e-Kore, the participants said they couldn’t be involved if it meant going out to record interviews etc in the streets and markets of their own village and neighbouring places.  They said it has been a big thing for many of these women and girls to get permission from their families to attend Rokhan-e-Kore in a classroom outside their homes. They don’t want to jeopardise that.

Hazeen explained that they would be able to do all media learning, recording and other production within the classroom. The class teacher is very willing to learn how to teach the media skills, so eventually Hazeen would not need to be the one teaching. He also explained that the purpose of the “get your shoes dirty” principle is to persuade media people and service providers (eg clinics, religious groups) to leave their comfort zones to come and listen to people in community locations, like the women in the sewing class. The voices of local women making and taking new opportunities are the voices that media should amplify.

Hazeen also recognised that it could be a bit scary to talk on a radio programme, which could go out via a local FM station, about these new opportunities and the participants’ roles in creating them. It’s scary because it the people who traditionally make decisions and create income might feel threatened by the programme content. He encouraged the women that they could use pseudonyms whenever they create content, and that the name of their village needn’t be mentioned. This does create a challenge for one of our other norms – that of building trust and rapport with community members through familiar voices. However, listeners don’t need to identify the women speaking to be able to identify with them. The women have familiar accents and their stories or challenges are similar to what the listeners’ face.

Within minutes of Hazeen providing these reassurances, the participants asked him,

“will we able to talk about the womens’ issues that no-one ever talks about?”.

With an emphatic yes, Hazeen was delighted to say that this is one of the main reasons why we offer media training and ongoing support to create programmes. It’s what community-centred media should be all about.

Paraphrasing something I heard from Fred Bahnson, the frontlines of change are best led by those most disadvantaged by the status quo. In Rokhan-e-Kore contexts, we are equipping those disadvantaged by the status quo to take their first steps as agents of change by helping them to feel sufficiently safe to do so.

The arrival of some solar panels gave another indication that these culturally sensitive steps are bearing fruit. Hazeen and his local partner leave most of the engagement with class participants to a local woman so that there are only few occasions when a man is present and so the women can continue to observe “purdah” (or seclusion from men). Because the classes are in a public place outside their homes, and because a man may occasionally be present, the women do wear veils in the classroom. At this time of year, it gets very hot, and wearing a veil makes the heat even harder to bear. However, a local man has agreed to donate solar panels if Hazeen can provide pedestal fans. This reflects that some local men value the Bright Home activities and want to do something to support.

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Mirabai (not her real name) was admitted to hospital in the city on 19th September suffering with abdominal swelling and terrible pain in her body. Normally she wouldn’t go to hospital, but she had heard on the speakerbox in her village in India about symptoms of uterine cancer, which was prevalent among Adivasi communities, and that it was important to get treated as early as possible.  As an Adivasi woman, classified in India as a person from a “scheduled tribe“, the presenter on the speakerbox programme told her that her medical expenses would be covered under the MJPJAY programme.

When our colleagues from SEVA, who made the programme, went to visit her, shortly after her arrival, no beds were available and no doctor would treat her. Bewildered and in a strange city, far from friends and family, she was told that she first had to pay before she could receive treatment and be admitted into the hospital.  “But I have no money,” she told them, “I was told that treatment would be free.”

At the time of writing, 28 days after arriving in the city, Mirabai has been admitted to hospital only because the SEVA team advocated on her behalf and the only pain killers she has received has been from the SEVA team, who also paid for her to have a scan. Sadly it seems she does have cancer and it has already spread around her body, but still no treatment has been forthcoming.

“Please let me die at home.  It is better to have my family with me than to die as a stranger in a place I do not know.”

In a very frail and weakened state Mirabai told the team this morning, “Please let me die at home. It is better to have my family with me than to die as a stranger in a place I do not know.” While the SEVA team makes arrangements to help her get back to her village and ensure she has appropriate medication, the team leader frustratingly said: “This injustice seems to be common. By law she is entitled to healthcare under the Mahatma Jyotirao Phule Jan Arogya Yojana scheme, however the reality is that she did not have a voice to exercise her rights.”

Since the Adivasi Voices project began in 2018, a major thrust of the project has been to inform local communities of their rights under the law and the range of services that are available to them free of charge. They have had some success, such as when one village was able to access government support to get gas cookers to free them from the harmful effects of cooking over wood fires in their homes (See Sanghitha’s story).

“We realise that we’re just scratching the surface of this problem,” said team member Sam. “Awareness of your rights is not enough if you don’t have the power to exercise them,” he added.

It can often feel like there is nothing we can do in the face of injustice and inequality, however over the coming days, the SEVA team will be looking at how they can strengthen their advocacy role for Adivasi communities. They recognise there are three main ways they could help:

• Advocacy by the communities themselves:  Involving the communities in conversation and helping them see that when many people join together to call for change, powerful decision-makers can be influenced and difficult situations can change. This can be a very effective and sustainable way to do advocacy as it gives integrity and legitimacy to the activities and challenges of unjust power relations.
• Advocacy with the communities:  By bringing together communities affected by an unjust situation with other communities, groups and organisations who are not directly affected, collaborative action can effect change.
• Advocacy for the communities:  SEVA also recognises that it has a role to advocate on behalf of communities affected by an unjust situation, especially where they are unable to speak out because of fear or danger. They recognise this will involve strengthening relationships and trust with health service providers, informing them of the plight of tribal people and holding them to account when services are withheld or rights are ignored.

Mirabai’s story makes us want to scream against systems that perpetuate inequality, unfairness and injustice.  It has served as a reminder to our team at Amplifying Voices that we need to keep doing all we can, no matter how small, to work towards a time when all people, everywhere have an opportunity to live a life in peace and with dignity.  In the meantime our hearts go out to Mirabai and her family and community, and the many people like her who are victims of injustice.

The Adivasi Voices Project is a partnership initiative between the SEVA organisation and Amplifying Voices, using community-centred media approaches to bring positive change to resource-poor tribal communities that often feel neglected and marginalised.

Photo: An Adivasi listener group with speakerbox.

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Since June, Pakistan has been devastated by record monsoon rains causing the worst flooding in decades.  The provinces of Sindh and Balochistan have been worst hit, but communities where our partners work, in the northern province of Khyberpakhtunkhwa (KPK), have also been badly affected by the floods.

Amplifying Voices Pakistan has responded by supporting these communities near Charsadda and near Nowshera. Hazeen from Amplifying Voices Pakistan told me that private Youtubers and TikTokers did a good job of telling people where to find food and shelter. Amplifying Voices set out to reach people not reached through these channels, to raise the voices of people not reached by aid responders, and to provide access to health advice and basic medical treatment.

Nowshera

Zafar "gets his shoes dirty" getting out and about to hear community members' stories near Nowshera, Aug 2022.

Zafar, the founder of local partner, Community Media Power, is also Amplifying Voices Pakistan's representative in Nowshera for a new disaster response arm, AViD (Amplifying Voices in Disaster). As the flood warnings started, the local military commander invited Zafar to attend disaster management briefings. This turned out to be vital for accessing up-to-the-minute official information and advice on behalf of the listeners. Zafar also interviewed local government officials including the Additional Deputy Commissioner (see image at top of page) and the Deputy Commissioner. The interviews were recorded and aired on the local station, Zalmay Fm, and also filmed for sending out via Facebook videos. This helped people hear the official advice on evacuation and later, advice on returning to homes after the worst of the flood.

A key aim of the radio response is to help community members take an active role in their own response, so Zafar also visited places where people had taken refuge after fleeing their homes, or where they had missed out on relief, so they could share their stories on air. One place that Zafar visited had had 8ft of water in the houses and 10 days had gone by with no relief arriving. He interviewed community members and made short videos of their situation which he shared on social media platforms connected to local authorities. The next day authorities sent machinery to clean the streets and also provided clean drinking water, food and sprayed the area to prevent disease. One community member said:

"No one would dare to come to our place after seeing such dirt and mud but the AViD team came to us. We will never forget their courage and care for us"

AViD volunteers also provided food packages directly to another group that had missed out on emergency relief.

AViD volunteer distributing food packages, nr Nowshera, Aug 2022

Following the initial response, Zafar recorded a series of interviews amplifying the voices of local heroes, such as local firefighters, who had done so much to help their communities.

Radio broadcasts to celebrate the local heroes in the Pakistan flood response, Nowshera 2022

Charsadda

In Charsadda district, the compound where the Naway Saher studio is located was flooded. The team leader’s family who live there managed to save a lot of their belongings by moving them, as many families do, to a room on their rooftop before the floods hit. They also managed to save the studio equipment. They then had to evacuate. On returning to the house after the worst of the flood, they found they had a huge clean up job on their hands, but most of their belongings were safe.

The Naway Saher team leader, who is also a local health worker, created radio programmes alerting people to the health risks faced by people returning to flood-damaged homes. We asked him how the children had been affected by the floods. He told us that the children found it exciting, because it was like there was a swimming pool everywhere. But this was also a huge a health risk for the children.  Swimming or walking in flood water holds increased risk of snakebites. The water is very dirty and unhygienic, with lots of submerged hazards. Boreholes had been compromised so drinking water was polluted. Amplifying Voices Pakistan provided emergency funding so that Naway Saher was able to record discussions about these challenges with local people and air them on the local radio station, Dilbar FM.

Following the radio programmes Naway Saher and Amplifying Voices Pakistan provided a pop-up health camp with emergency supplies of basic medicines to help people who had become ill because of the flood waters. The Naway Saher team leader and his wife, the ladies health worker for the area, know the people in their community well and were able to prioritise medicines and advice going to those who needed it most.

Ladies health worker provides advice and medicine, nr Charsadda, 2022

Despite this, so many people came to get medicine that the supplies ran out within 2 days. The health worker had to move the dispensary from his usual clinic to a local school which had more space for people to queue up. Hazeen encouraged Naway Saher to issue an appeal to raise local support for the medicines. This would supplement the funding given by Amplifying Voices, and followed the principle of supporting local people to take a leading role in their own response.

Medical camp in the school

Officials expect the effects of the floods to continue into October and beyond. Teams from Nowshera and Charsadda will continue to provide special radio programmes on flood recovery, with a focus on health care. There will be at least one more health camp in each location to support the need for emergency medicines. An emergency response like this falls outside the budgets and plans for Amplifying Voices Pakistan, so we are grateful to our supporters who can give a little extra to support Hazeen and his team in this time. We are also grateful to FEBC Australia for their generous support of this response.

Amplifying Voices in Disaster (AViD)

This was the first deployment of an Amplifying Voices in Disaster (AViD) response. AViD, is a concept that Amplifying Voices UK and Amplifying Voices Pakistan been working on together in preparation for such an event. AViD builds on our previous experience supporting First Response Radio, using radio programmes and other media to provide timely 2-way communication channels for local communities affected by a disaster. AViD’s goal is for community voices to play a central role in humanitarian responses, so that communities recover quickly from disaster, growing in confidence, capacity, and resilience as they do so.

We feel that Amplifying Voices can be most effective in disaster response by working with existing community-centred media projects where trust already exists between our partners and community members. This provides a strong foundation for supporting the affected community by creating media programmes with community voices at the fore.

AViD also equips community groups to liaise with the influx of humanitarian service providers who come into disaster-affected communities often with quite specialised information and advice to communicate. To equip ourselves for the task and to build understanding with humanitarian service providers, we are members of the CDAC Network. The CDAC Network is a global alliance of media development organisations, UN agencies, the Red Cross/Red Crescent Movement, NGOs and specialist communications entities, all determined to enable and support dialogue with and between communities in preparation for, or response to disasters.

Donate to AViD Pakistan flood Response

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“My name is Hiram and I live in a small village in Maharashtra called Sagpada. Several months ago I was listening to a programme on the speakerbox provided by Seva Social Welfare Foundation, which challenged me to begin growing a kitchen garden to improve the nutrition of my family.  We rarely eat vegetables in our village because they are too expensive, but one day when the Seva team came to distribute the monthly audio programmes, they also gave us packets of vegetable seeds such as brinjal, bhindi (okra) and tomatoes. That evening, I listened to a programme about how eating vegetables would give us better health and I was inspired to start my own kitchen garden. The programmes gave instructions on how to look after the plants and even ideas for cooking with the vegetables that we grew. They said that by regularly adding vegetables into our diet, it would make us and our children healthy and strong.”

Hiram’s crops grew so well he soon had an abundant supply and was able to begin providing food for his family and his neighbours as well.

“Over the next few weeks I tended my new kitchen garden very carefully and watched with joy as my vegetables grew. The soil in our village is very fertile and with good rains, my plants were soon producing delicious vegetables. In fact they were so plentiful, that I had more than I needed for my family and was able to share with my neighbours.  Every evening we enjoyed the results of our garden and over the next few months  I even noticed that my children seemed healthier. I enjoyed tending my new crops so much that in the following months I began visiting neighbouring villages to share my experiences, encouraging them to grow their own gardens. I even began cultivating and giving away seeds from my own land.”

Hiram’s story so inspired Vaidhei, that she contacted Shilpa, Seva’s CEO  with an idea.  She realised that the power of community-centred media to influence people’s attitudes and behaviour was vital, and that if this was backed up with the provision of resources, the possibility for people to change was compelling.    Before long the two organisations were collaborating.  Pagaria launched a crowd-funding project to make seeds available at scale, to villages across the district.  Seva for its part ramped up programme production, promoting and inspiring the value of kitchen gardens in every home while the audience engagement team began distributing seeds with every programme – multiplying  the great work that Hiram had started, reaching many more Adivasi villages.

An Adivasi lady shows the packet of seeds that she’s just received from Seva’s audience engagement team.

Shilpa says, “When we started the Adivasi Voices Project in partnership with Amplifying Voices in 2018, our baseline study showed that malnourishment due to poor nutrition was a major problem across the tribal belt in Maharastra.  The beauty of Hiram’s story is that it shows the community  leading the way.  We believe this new initiative will mark a major change where we will begin to see healthier communities and a reduction in malnutrition and diseases especially among children,” she added.

Besides vegetable seeds Seva’s audience engagement team has now also begun distributing mango saplings, while they continue to make programmes with communities and other service providers to encourage and enable people to use their land more effectively and to develop sustainable livelihoods.

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