Simooya Community Radio

Simooya Community Radio, Pemba District

Amplifying Voices partnered with the Chibozu Community Trust, an NGO registered in Zambia and the UK, to set up Simooya Community Radio station which went into its testing phase in April 2024.  The station provides education for children and adults, culturally relevant entertainment and dialogue, covering the Pemba district of Southern Zambia and serves a rural population of 81,000 people.

Chibozu Community Trust has employed a station manager and recruited a team of enthusiastic volunteers from Simooya village.  The radio team is responsible for engaging community members and local service providers to create content and develop the station as a locally sustainable non-profit community resource.

Context

Simooya Village is rurally located in the Southern Province of Zambia, where high levels of poverty create significant health risks. The nearest town to Simooya is Choma, on the main road from the capital Lusaka. Choma is quite accessible. Simooya and its 12 surrounding villages are not. The majority of people in these villages are subsistence farmers. Due to drought, and increased food prices, families spend around 65% of income on basic food needs.

However, Simooya community members want to change the outsiders' perception that they are too poor to help themselves. Their new radio station aims to equip villagers' own development initiatives, working towards “fullness of life” instead of poverty.

Our Role

Amplifying Voices

• provided studio equipment and support to repurpose unused premises into studios
• facilitated a community consultation and media training workshop
• and is providing ongoing project accompaniment

... to build the station’s long term sustainability by working with staff, board and volunteers to develop their skills in local media production, ongoing community engagement, station management (building partnerships), and volunteer training.

Due to ongoing electricity shortages we are also seeking funding so Simooya Community Radio can install solar equipment to keep the station running during powercuts. The solar will also power the village borehole and the school classrooms.

Station Goals:

• • Voices of Simooya (and surrounds) will be amplified.
  • People will develop –
    o    Learn new skills
    o    Learn about agriculture
    o    Improved productivity and livelihoods

• More specifically ...
  • Easy access to news and information (eg announcements, local news)
  • School can reach parents more easily - announcements.
  • Business will be boosted (advertisements)
  • Education for young people
  • Opportunities for young people (eg volunteering)
  • Inform authorities about disasters.
  • Easier to spread the gospel.
  • Entertainment
  • Improve people’s health by sharing health advice and announcements.

Key Radio Station Policies

• Information/ News values -
  • Be objective – consider all sides
  • Be neutral/ impartial – no bias to one side
  • Be accurate – verify sources
  • Promote peace – don’t stir up hate/ or violent conflict
• Politics     - Equal representation to different parties – no favouritism
• Music         – 60% local, 40% non-local, including international music
• Culture     – Promote progressive local culture -Challenge harmful cultural practice
• Language     – mainly in Tonga and some English (other Zambian languages to be included if requested by speaker or audience)
• Religion     – All local churches will be included, and will be given slots throughout the week
• Inclusion    – actively seek out and partner with minority service providers, e.g. organisations working with blind or deaf people