Amplifying Voices https://amplifyingvoices.uk/ Getting people talking, listening and taking action Thu, 20 Mar 2025 15:20:48 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.2 https://amplifyingvoices.uk/wp-content/uploads/2020/12/AV_LOGO_FAVICON_RGB-01-150x150.png Amplifying Voices https://amplifyingvoices.uk/ 32 32 Backpack radio for Gaza https://amplifyingvoices.uk/backpack-radio-for-gaza Thu, 20 Mar 2025 09:53:43 +0000 https://amplifyingvoices.uk/?p=6818 In a matter of weeks from now, we hope to see a much-needed humanitarian radio station going on air in Gaza. We asked our partner Mike Adams of Rapid Response Radio, to share his reflection on the journey to get to this point. Soon after the Gaza-Israel war started in October of 2023, every radio…

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Mike Adams Portrait

In a matter of weeks from now, we hope to see a much-needed humanitarian radio station going on air in Gaza. We asked our partner Mike Adams of Rapid Response Radio, to share his reflection on the journey to get to this point.

Soon after the Gaza-Israel war started in October of 2023, every radio and TV station inside Gaza was confirmed to be off the air.  In many other countries, we might not notice that our favorite station was gone, or we might quickly switch to listening online without a thought.  As I read the media listening research about Gaza before the war I saw that Gazans are radio listeners and own radios.  Their internet was very slow even before the war with 2G internet being the fastest signal you could get on a mobile phone. Also, not as many people watched TV as on the Palestinian West Bank.  So in the first week of the war I spoke with my friends from Amplifying Voices and other partners and we started to ask if there was a strong role for Humanitarian Radio?

I have been working in the humanitarian world for over 20 years now and I have never seen a room full of UN staff and humanitarian workers who were so depressed as we all felt like there was nothing we could do to help support the people in Gaza while the doors were still closed to humanitarian relief and workers coming in from outside Gaza.

One local Gazan gave me hope that we might still be able to do something to equip those in the community.    Providentially, 2 weeks before the war started, a friend of mine introduced me to Mohamed al Sabe (Sabe for short).  He is a Gazan and has studied and worked in the humanitarian world for many years.  His family home is in Gaza City and we met on a Zoom video call before the war started.  Given the history of conflict in the area, it was only a matter of time before a humanitarian radio capacity would be needed again soon, so we started talking about how to equip him for this work.

My aim has always been to connect local communities with each other and with humanitarian responders by getting a radio station on air within 72hrs of a disaster happening. In supporting teams to respond to over 40 disasters, I have seen time and again that planning ahead is key, so we equip and train local community members to be ready with our “Suitcase Radio” to get on air, in the disaster area, as quickly as possible.

Before Sabe and I could work through that equipping process, the war had started. It quickly became clear that a 72hrs response would be impossible in such a complex conflict. We also realized that the equipment needed to be even more flexible than the suitcase radio; something that would not attract too much attention, that could be packed up and carried easily in an evacuation. We designed a studio for Gaza that could be built into a backpack and sent it to Sabe thru our UN partners. 

2 men holding a backpack radio station for Gaza
Mike hands over Backpack for Gaza via UN partner in Cairo

Another challenge is that normally we would deliver equipment and hands on training all at the same time, but this time we could not do that, but only send the equipment in.  Knowing that Sabe would have to assemble the studio bit by bit, by himself we created a set of “IKEA style” instructions and a step-by-step setup video that was sent on the included laptop.

Radio presenters on a Zoom call
Training over Zoom, August 2024

A really positive thing has been the number of really clever and very resourceful people we have encountered in Gaza.  Basheer, a medical worker at local hospital lost his job when his hospital was destroyed.   He has proved to be a very handy volunteer and helped Sabe set up and test the studio.  Sabe also found many young “bloggers” who are experienced at interviewing and bring their own mics and cameras. 

Despite the many constraints, we are now hopeful that this growing team of Gaza staff and volunteers will be ready to start broadcasting humanitarian radio content very soon.

Amplifying Voices has worked in partnership with First Response Radio – founded by Mike Adams, now operating as Rapid Response Radio – for many years. We are supporting the Gaza radio project with equipment costs and advocacy, and stand ready to support further with training if requested by the local partners. Our crisis response toolkit, Amplifying Voices in Disaster (AViD), supports community voices to play a central role in crisis responses.

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Tree planting to restore dignity and peace https://amplifyingvoices.uk/planting-trees-restore-dignity-peace Thu, 20 Mar 2025 07:23:58 +0000 https://amplifyingvoices.uk/?p=6809 A tree planting campaign took root in radio shows, grew into shared community activity, and could bear fruit with far-reaching consequences for gender, climate, and peace in Morobo County, South Sudan.

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A tree planting campaign, which took root in radio conversations, quickly grew to become a shared community activity, and could bear fruit with far-reaching consequences for gender equality, for improving the climate, and for long-term peace in Morobo County, South Sudan.

In recent weeks in Europe, we’ve seen how natural resources, that should provide sustainable livelihoods for local people, are being repurposed to placate aggressors. In Morobo county, years after villagers lost swathes of their valuable teak and fruit trees to conflict, trees are now changing role again – from placating aggressors to building sustainable peace.

In the Southern border regions of South Sudan, armed groups, either from the South Sudanese armed forces or from opposition groups, were often posted from the North and left for months without any wages, or senior leadership. To provide for themselves, some of these groups would confiscate harvests from locals. In the process they also destroyed lots of the mango and jackfruit orchards. Some went beyond simply seeking sustenance and plundered the valuable teak plantations, leading to widespread deforestation.

Over the last year, the Hope Village community-centred media project produced several speakerbox and radio programmes on natural resource management, exploring the causes and the far-reaching effects of deforestation. Listeners groups contributed their own thoughts to programmes and got a wider conversation going. Listeners heard how deforestation is linked to changes to local climate, such as reduced rains, and increased dust and heat. They also acknowledged that the reduction in local resources had led to new conflicts between neighbours or neighbouring communities. Lack of food or income sources for families led to girls being married off early and increased the number of school dropouts.

The Konakimungu listening group took on the challenge. They agreed together to start up a campaign on the plantation of teak trees, mangoes and jackfruits to replace destroyed trees around their home stead.

With support from our partner Community Development Centre (South Sudan), the Hope Village radio programmes also provide advice and support for how communities can go about a campaign like this. This includes conversations about gender equality so that men and women, boys and girls, would work together to plant new trees and so that all would benefit from the tree planting activities. They want to improve the lives and rights of girls and prevent them being the first casualties should communities faced difficulties in future.

Listeners to Hope Village are following the Konakimungu group’s progress and we expect more communities will be planting trees soon that bear fruit now to feed their families, and sustain peace in the long-term.

Amplifying Voices has supported Hope Village with community-centred media training, and with equipment including speakerboxes and a mobile studio to help more community voices take part in making the Hope Village programmes.

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Amplifying Climate Solutions in Tana River https://amplifyingvoices.uk/amplifying-climate-solutions-in-tana-river Thu, 13 Feb 2025 11:35:44 +0000 https://amplifyingvoices.uk/?p=6786 As we celebrate World Radio Day and the role radio plays in climate change, we look at how one station is making a dramatic difference to communities in Kenya.

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Today, on World Radio Day 2025, we celebrate the power of radio in addressing climate change. And there’s no better example than Vox Radio in Tana River County, Eastern Kenya, a community station that was set up by Amplifying Voices in partnership with the Amani Centre and Sentinel Project in 2017.

Tana River County faces devastating impacts from climate change: frequent droughts, floods, saltwater intrusion, and food and water insecurity. But amid these challenges, Vox Radio is turning the tide by empowering the community with life-saving information.

Every weekday from 2 to 3pm, Vox Radio’s climate segment, hosted by Yoash Festus, delivers vital weather updates and expert insights. Farmers, fishermen, and pastoralists tune in to hear simplified forecasts and practical solutions to cope with unpredictable weather patterns. The station bridges the gap between complex scientific data and community needs, ensuring everyone understands how to prepare for and adapt to the impacts of climate change.

Collaboration is at the heart of Vox Radio’s approach. Through a partnership with BBC Media Action under the Bridges programme, Vox Radio unites meteorological experts, journalists, and local communities to co-produce informative broadcasts. This three-year initiative involves farmers, fishermen, and pastoralists who help to shape the content they need most. As part of this effort, journalists Kulah Nzomo and Ferdinand Muthui have received specialised training to produce tailored climate programs that truly resonate with the audience.

“We are doing this so that our community can make informed decisions about changing weather patterns,” says Ferdinand Muthui, Vox Radio’s Operations Director. “Our goal is to empower listeners with knowledge that helps them adapt and build resilience.”

On this World Radio Day, Amplifying Voices salutes Vox Radio for turning up the volume on climate action. Together, we amplify hope, solutions, and resilience for a better future.

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Opening doors in Sargodha https://amplifyingvoices.uk/opening-doors-in-sargodha Wed, 20 Nov 2024 14:44:00 +0000 https://amplifyingvoices.uk/?p=6623 Going live on local FM radio, woman and girls from the Roshan Ghar project are creating new opportunities and opening new doors for rural listeners near Sargodha.

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Transitioning from sewing classes to live radio may seem like an odd route for a project to take. But this is what several woman and girls are doing in the Roshan Ghar project, creating new opportunities and opening new doors for themselves and for rural listeners near Sargodha.

In 2022, Amplifying Voices Pakistan helped a local pastor and his wife to start sewing classes in a rural village to help women to build skills for earning. These Roshan Ghar classes also became a place for talking about problems many of the women had in common – especially issues affecting the health and wellbeing of families. Some of those conversations led to health camps and a mobile health clinic to take conversations into people’s home. Other conversations were recorded, as were interviews with health professionals, and then put together into conversational education programmes. Women would listen to the programmes on speakerboxes during the sewing classes.

Hazeen Latif and his team from Amplifying Voices Pakistan supported the group by teaching interview skills, recording skills, and editing skills. As the quality got better and better, Hazeen introduced Roshan Ghar’s programmes to a local radio station. These weekly 10-minute slots became popular and the station invited the group leaders to join them for a live show on International Women’s Day in March this year. The sewing teacher went along with Rimshah, the health worker. They were a little nervous about being live on air, so Hazeen joined them.

3 women and an man in a radio studio
Hazeen, Rimshah and Sewing Teacher (off camera), Int’l Women’s Day

The live show received lots calls from listeners who were excited to hear women from villages like their own in the studio alongside the professionals. The Roshan Ghar women were creating an atmosphere of possibility.

The radio station called them back for another live show in June. This time focussing on the Roshan Ghar project and the partnership with Amplifying Voices. The local station started to invite the Roshan Ghar team for monthly live shows.

A show in August focussed on neurological conditions. The mobile health clinic had found several families with children suffering from epilepsy but who did not understand what was happening to their children. Two of these women came and spoke on the show. One lady shared about her son being excluded from school because he had fits. They also shared about the advice and treatment they had received from the lady health worker and volunteer doctors visiting the village.

Women in a radio studio
Discussing challenges for parents of children with neurological conditions

The women spoke with Hazeen later saying:

“before we felt ashamed [of our children’s conditions], but now we can talk about taking care of our children.”

… not just in the sewing class but live on air.

More women from the village are now taking part in monthly live shows accompanied by local project leaders, but no longer needing to have Hazeen or anyone from the Amplifying Voices Pakistan team with them.

“Before we could not talk to other men or people outside our village, but now we get such a confidence that we can talk to anyone.”

Listeners also feel like the Roshan Ghar women are opening new doors for them:

“You talk about things that are taboo – like skin rashes in private areas, and intestinal worms – we learned a lot from you.”

“Especially about toilets – the importance of keeping toilets clean. Most radio programmes are about glamourous topics and don’t touch on things like this.”

Yet, these are topics that make a difference in rural communities. In recent years there have been several projects or campaigns to provide latrines for village homes, but often without a corresponding rollout of advice on care or maintenance. As a result, toilets had become unhygienic and a source of illness. These women, who are not afraid to talk about the unpleasant, are helping people stay healthier.

The programmes continue. Often drawing out the wisdom within the villages as well as accessing the medical experts.

“Next we want to hear about smog and lung diseases, and especially about home remedies for building resistance to the effects of smog.”

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Tana River – a new narrative https://amplifyingvoices.uk/tana-river-a-new-narrative Wed, 20 Nov 2024 11:00:00 +0000 https://amplifyingvoices.uk/?p=6612 Decades of harmful stereotypes have had an impact on communities in Tana River and the way people view themselves, but a radio station is stepping up to change the narrative.

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“I’m tired of the negative narrative around here, where locals believe they are not good enough,” said Nyambura Wamaitha at the end of our meeting. We had just wrapped up the day’s work with a group of journalists at Vox Radio in Tana River County, a remote area in eastern Kenya. Nyambura, a media trainer and storyteller, didn’t hold back: “People here need to start believing in themselves.”

Nyambura and others think harmful stereotypes have been around so long that many people in Tana River now believe them. She traces this back to the early days of Kenya’s independence, when President Jomo Kenyatta prioritised developing regions with rich agriculture, leaving drier areas like Tana River neglected. “This neglect,” Nyambura explains, “allowed damaging labels to stick—terms even used by aid groups and the media.” Over time, phrases like “unproductive and unskilled,” “conflict-prone,” “backward and isolated,” and “dependent on aid” have unfairly defined the region. Nyambura warns, “These narratives create a victim mentality, making people feel powerless to change their circumstances or challenge those in power.” 

Even journalists at Vox Radio sometimes reinforce these ideas. “It’s too easy to see Tanarians as victims instead of resilient people overcoming challenges,” says Nyambura. That’s why Vox Radio focuses on “solutions journalism,” which highlights how communities are solving their problems instead of only reporting the issues. “We need to listen to people, let them tell their stories, and showcase their strengths.”

Nyambura shared a story about Yoash, a Vox journalist whose farming show is helping change perceptions. One destructive narrative he challenges is the idea that pastoralists (from the Orma community) and farmers (from the Pokomo community) are enemies competing for resources. Yoash’s programs bring members of both groups together to discuss shared challenges and find solutions. He also highlights success stories, like a pastoralist couple (pictured above) who had set up a business of turning the parts of the animals that are usually discarded, like horns, bones and hoofs, into stunning ornaments and jewellery. After appearing on his show, they received many calls from listeners eager to learn more or buy their creations.

When Amplifying Voices initially set up Vox Radio in 2017 (formerly Amani FM), in partnership with the Amani Centre, its purpose was to build peace and disrupt the narrative of conflict that had plagued the region for many decades. With peace now taking root in Tana River County, the airwaves of Vox Radio are alive with a renewed sense of purpose and a new mission: to inspire Tana River’s communities to thrive – with a new narrative. One where farmers share sustainable practices, young entrepreneurs showcase their ideas, and elders envision a brighter future. Vox Radio has become more than a platform—it’s a symbol of hope, encouraging people to dream beyond peace and work toward lasting prosperity.

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Simooya Community Radio https://amplifyingvoices.uk/simooya-community-radio-zambia Wed, 16 Oct 2024 11:40:30 +0000 https://amplifyingvoices.uk/?p=6542 Simooya Community Radio, Pemba District Amplifying Voices partnered with the Chibozu Community Trust, an NGO registered in Zambia and the UK, to set up Simooya Community Radio station which went into its testing phase in April 2024.  The station provides education for children and adults, culturally relevant entertainment and dialogue, covering the Pemba district of…

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Simooya Community Radio, Pemba District

Amplifying Voices partnered with the Chibozu Community Trust, an NGO registered in Zambia and the UK, to set up Simooya Community Radio station which went into its testing phase in April 2024.  The station provides education for children and adults, culturally relevant entertainment and dialogue, covering the Pemba district of Southern Zambia and serves a rural population of 81,000 people.

Chibozu Community Trust has employed a station manager and recruited a team of enthusiastic volunteers from Simooya village.  The radio team is responsible for engaging community members and local service providers to create content and develop the station as a locally sustainable non-profit community resource.

Context

Simooya Village is rurally located in the Southern Province of Zambia, where high levels of poverty create significant health risks. The nearest town to Simooya is Choma, on the main road from the capital Lusaka. Choma is quite accessible. Simooya and its 12 surrounding villages are not. The majority of people in these villages are subsistence farmers. Due to drought, and increased food prices, families spend around 65% of income on basic food needs.

However, Simooya community members want to change the outsiders' perception that they are too poor to help themselves. Their new radio station aims to equip villagers' own development initiatives, working towards “fullness of life” instead of poverty.

Our Role

Amplifying Voices

  • provided studio equipment and support to repurpose unused premises into studios
  • facilitated a community consultation and media training workshop
  • and is providing ongoing project accompaniment

... to build the station’s long term sustainability by working with staff, board and volunteers to develop their skills in local media production, ongoing community engagement, station management (building partnerships), and volunteer training.

Due to ongoing electricity shortages we are also seeking funding so Simooya Community Radio can install solar equipment to keep the station running during powercuts. The solar will also power the village borehole and the school classrooms.

Station Goals:

  • Voices of Simooya (and surrounds) will be amplified.
  • People will develop through ...
    • Learning new skills
    • Learning about agriculture
    • Improved productivity and livelihoods
  • More specifically ...
    • Easy access to news and information (eg announcements, local news)
    • School can reach parents more easily - announcements.
    • Business will be boosted (advertisements)
    • Education for young people
    • Opportunities for young people (eg volunteering)
    • Inform authorities about disasters.
    • Support the work of local churches.
    • Entertainment
    • Improve people’s health by sharing health advice and announcements.

Key Radio Station Policies

  • Information/ News values -
    • Be objective – consider all sides
    • Be neutral/ impartial – no bias to one side
    • Be accurate – verify sources
    • Promote peace – don’t stir up hate/ or violent conflict
  • Politics     - Equal representation to different parties – no favouritism
  • Music         – 60% local, 40% non-local, including international music
  • Culture     – Promote progressive local culture -Challenge harmful cultural practice
  • Language     – mainly in Tonga and some English (other Zambian languages to be included if requested by speaker or audience)
  • Religion     – All local churches will be included, and will be given slots throughout the week
  • Inclusion    – actively seek out and partner with minority service providers, e.g. organisations working with blind or deaf people

Recent updates from Zambia

Going on air in a drought

We are pleased to announce that Simooya Community Radio is now on air on 94.3 FM. The new ...
Going on air in a drought

Transforming life in the village

"Radio will help me with my missing animals," a local headman told Johnny when he visited the village ...

A new community radio station for Southern Zambia

There are only a few areas of Southern Zambia that don't have their own radio station. Pemba district ...
Mother and baby in village

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What is a speakerbox? https://amplifyingvoices.uk/what-is-a-speakerbox Wed, 24 Jul 2024 14:14:41 +0000 https://amplifyingvoices.uk/?p=6240 At Amplifying Voices, we use the term "speakerbox" to talk about a digital audio player with a built in speaker, suitable for group listening for around 10 people.

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At Amplifying Voices, we use the term "speakerbox" to talk about a digital audio player with a built in speaker, suitable for group listening for around 10 people. Speakerboxes come in various shapes and sizes and most have a variety of options for playing stored digital audio content.

pile of speakerboxes with coloured lights

Amplifying Voices partners use speakerboxes with a microSD card slot (also called TF card, flash card, or μSD), and distribute new programmes on microSD cards to listener groups. We provide two microSD cards for each speakerbox so that one card stays with the group while the other goes to the partner to get the next programme downloaded.

Micro SD card

Several hours of digital audio content can be stored on the tiny microSD cards. Digital audio can also be stored on USB sticks, on a phone or laptop.

Most speakerboxes also have USB ports to play audio files from a USB stick and can connect to a phone, laptop or MP3 player through an "Aux" input. An Aux cable has two 3.5mm jacks, which you connect between the Aux input and the headphone socket of your other device. Some speakers have Bluetooth for playing music or content from a phone.

speakerbox with USB stick

We now encourage partners to source speakerboxes that have an FM radio receiver built in, especially where projects have developed agreements to play programmes on local FM stations.

Why do we use Speakerboxes?

We started using speakerboxes in communities where it was not possible to set up a community radio station. However, we have since found that speakerbox projects can also offer some advantages over a radio station project.

Speakerboxes provide a very flexible way for groups of people to listen together to focussed programmes at a time of their own convenience. Groups can discuss content together, explore ideas for responding to advice or stories they've heard, and in many cases the groups also make content for future programmes.

 

Listener group gathers for a speakerbox session in Northern Uganda

Speakerbox content can be tailored to very specific audiences, and listener groups can work with producers to develop topics that are most important to the group.  It can also cover topics a radio station might not see as profitable or even too risky or taboo to handle. As the speakerbox audience is usually smaller, and often know the production team personally, there is more scope for newly trained production workers to build their skills by making speakerbox programmes until their content is good enough for broadcasting on a partner FM station.

In Pakistan and South Sudan, content which is used on speakerboxes is also broadcast on local FM stations. This allows partners to increase reach and impact without having to set up their own radio station, while still benefiting from the flexibility and focus of speakerbox listening groups.

man holding blue speakerbox

New Dawn health worker with speakerbox for women’s listener groups.

What is Digital Audio?

For the purposes of this post, digital audio means audio content including music, and talk show recordings, that can be stored as files on a computer, phone, or memory device.  Digital audio can also be "streamed" over the internet. You might be familiar with MP3 files. MP3 is a form of digital audio.

So is a speakerbox programme rather like a podcast?

We have used the term "podcast" when talking about speakerbox programmes, because podcasts are a very close equivalent for most of our readers. However, podcasts are delivered over the internet, and speakerboxes do not have access to the internet. In the communities where we work, the term podcast is less well known, and listeners prefer to just call the programmes "radio programmes". In fact, in Northern Uganda and South Sudan, community members call speakerboxes "radios".

Is a Speakerbox basically an MP3 player?

So you remember MP3 players! They've more or less been replaced by phones now. In a sense, yes a speakerbox is a kind of MP3 player, but the term "MP3 player" usually means a small device designed for listening to with headphones. Some had small speakers on them, but they would not be suitable for group listening. MP3 players also have a lot internal storage where people could keep their music collections, and a user interface for navigating the different files. Most of the speakerboxes we use have no internal memory, no internet access, and very limited buttons for moving from file to file. This keeps the cost per speakerbox down, so more listener groups can get one. With bluetooth enabled speakerboxes, and distribution of programmes via WhatsApp (or in India, via the Adivasi Voices App), listener groups can use phones to control the speakerbox, getting the flexibility of an MP3 player and the volume and simplicity of a speakerbox.

What about power?

Solar powered radio speaker

Solar powered radio speaker, Zambia

The early batches of speakerboxes we supplied to projects had built-in rechargeable batteries, and charged with a USB cable. However, in remote locations or refugee camps, access to power for recharging was problematic. We now work with partners to buy speakerboxes with solar panels. One partner told us they found it advisable to buy models with a removable solar panel, so that the speakerbox can be kept safely indoors while it is charging.

Read More

Find out which Amplifying Voices projects use speakerboxes

Read news updates from communities using speakerboxes

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Going Deeper in India https://amplifyingvoices.uk/going-deeper-in-india Wed, 17 Jul 2024 07:00:52 +0000 https://amplifyingvoices.uk/?p=6159 As the impact of a community-centred media project among indigenous tribal people in India becomes apparent, the local teams believe it's time to go deeper.

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In a small tribal community nestled among the foothills of the Western Ghat mountains in Maharastra, Anil Warde was struggling with a heavy burden. As his dependency on alcohol deepened, his life began to spiral into chaos, leading to deteriorating health and domestic violence, causing much suffering for his family. Concerned murmurs rippled through the community as they watched him slowly succumb to the grip of alcohol. A worried friend one day invited Anil to listen to the village speaker box programmes*, which talked about the harm of addiction and how people could be set free from this plight.  He learned some practical steps to overcome his addiction and, with help from family and his community, his life slowly began to improve.  Anil’s dedication to change paid off, as his health improved and relationships mended and he soon managed to find work.  “I now feel I am a productive member of my community,” he said.

Anil and many other stories like his are beginning to emerge from the more than forty villages that are now participating in the Adivasi Voices Project, which is becoming an important catalyst for social change among tribal communities that have often felt marginalised and who suffer with what recent research describes as “the quadruple burden of disease.”

The key to the success of this project is that it starts with a process of listening to the stories of the community, appreciating their strengths, working with them to grow belief in their own capacity for change and to care for each other.  But now the teams feel that it’s time to go deeper.

Earlier this year I travelled with Dr Ian Campbell from Affirm Associates to work with the Adivasi Voices Project (AVP) teams to reflect on their work over the last few years and to train the team on how they can go deeper with communities using a story and “strengths-based” approach called SALT. I’ve witnessed the power of this approach first-hand, in a project Amplifying Voices was involved in, in Sierra Leone.

In India, going deeper will involve more regular and intensive visits, where AVP members will go into people’s homes to hear their personal stories, understand their concerns and build on their hopes and strengths, involving them in the creation of content that will help to transform their lives.

During our time of working together the AVP teams practiced doing “SALT conversations” with total strangers in the local town, amazed how everyone they spoke to felt valued and appreciated being heard. The team reflected on those conversations:

  • We are all humans and we all have pain’
  • ‘We learn through talking.’
  • ‘I recognise myself – who I am and I can help people understand who they are.’
  • ‘I realised I have strength in me and I can see strength in others.’
  • ‘We are looking for change in ourselves and in our communities.’
  • ‘When you hear people’s story, you can bring hope and learn hope.’

Since the workshop, more than 75 families have been visited which is bringing deepening connection in communities and increasing understanding of people’s concerns and hopes for their families. From these conversations, we know that there is real desire for people to live well, to earn a sustainable living for their families, and to help their children access an education. What’s more is that they are willing to work hard to achieve this. There is also a deep concern and desire to change the problems that are common among Adivasi communities. These stories will inform what people will hear on the monthly speakerbox programmes and will amplify their voices and their concerns.


*Village speakerbox programmes are produced every month with participation from local communities.  Programmes are distributed on SD cards in more than 40 villages by Adivasi Voices Project Teams. This is an initiative of  Seva Social Welfare Foundation in collaboration with Amplifying Voices.

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Bright Home – Cholistan https://amplifyingvoices.uk/bright-home-cholistan-pakistan Tue, 16 Jul 2024 12:39:11 +0000 https://amplifyingvoices.uk/?p=6044 Amplifying Voices Pakistan supports communities in Cholistan to set up vocational skills centres integrated with community-centred media.

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Roshni-Ro-Ghar (Bright Home)

Our partner, Amplifying Voices Pakistan is working with a Marwari community in the desert region, Cholistan, to create new opportunies for women and young people. New Hope is one of the Bright Home group of projects, integrating community-centred media with vocational skills classes and other off-air activities

Bright Home (Roshni ro Ghar in Marwari) provides vocational classes for women or young people. In partnership with regional health care providers, health camps provide advice, medical checkup and basic medication.

Media training provides women an additional route for building skills, self confidence, and for participating more widely in community life and wider society.

Women and young people from the community use media skills to create audio content that promotes social developments, good health and hygiene, and supports livelihood development. Content is aired via speakerbox and WhatsApp, with a view to providing FM radio content as skills grow.

Background:

Pastor Lazur heard about Roshan Ghar in Sargodha from a WhatsApp group in June 2023 and invited Amplifying Voices Pakistan to help set up a Bright Home project a Marwari village near Rahim Yar Khan, on the the edge of the Cholistan desert.

woman walking in desert

Bright Home projects aim to build foundations for trust, by creating livelihood opportunities and addressing health concerns before engaging in media.

During earlier projects in we found that media activities can be sensitive. Local power-brokers are suspicious when minority figures suddenly gain prominence.  Working primarily with minority Marwari people in a multi-ethnic region, Roshni-ro-Ghar activities encourage participation from across the Hindu, Muslim and Christian communities.

Our Role:

Provide support to Amplifying Voices Pakistan for project planning, including funding proposals and design of participatory community-based research and learning.

Read more about Amplifying Voices Pakistan.

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Amplifying with care https://amplifyingvoices.uk/amplifying-with-care Tue, 16 Jul 2024 07:59:32 +0000 https://amplifyingvoices.uk/?p=6162 Amplifying Voices Pakistan promotes change at a pace that allows time for long-held cultural norms to adapt. Through Bright Home groups, they're finding a care-filled approach to amplifying voices is paying dividends for positive change.

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Through Bright Home groups, Amplifying Voices Pakistan promotes change at a pace that allows time for long-held cultural norms to adapt. We’ve talked previously about Bright Home, but as the projects develop, we discover new benefits from this way of working. This month I’ve been learning about Bright Home teams’ care-filled approach to amplifying voices for change.

Bright Home principles developed partly in response to lessons learned a few years ago in a different project where change started to happen too quickly. At that time, we had supported a youth group to make radio programmes about local social issues and injustices. At first, we were excited to hear how young people’s confidence and hope grew. Things could – and should – be different. However, some powerful people felt threatened and pressurised the project leader to stop. The fierce backlash forced the team to bring the project to an abrupt halt. They returned the equipment to us, and we were unable to continue any further activities in that community. Marginalised voices had become too loud, too fast.

A Bright Home approach

Hazeen Latif, CEO of Amplifying Voices Pakistan, told me that Bright Home projects take a different approach. Rather than starting with a media project, local partners provide sewing classes for young women and free medical camps focussing on women and children. These address some very pressing needs in a culturally acceptable way, developing traditional skills to earn income, and bringing healthcare to women and children who are rarely able to travel to a city for advice or treatment.

However, Bright Home classes are also places of conversation. Hazeen told me how, through conversation, aspirations are emerging and possibilities for change are growing. In one Punjabi community, conversations in the sewing classes about food shortages and lack of shade in summer led to a kitchen garden initiative and a tree planting campaign.

“Like my own daughter”

Some of these activities also improved community cohesion between minority Christian groups and people from the majority religion. The Bright Home team extended health camps and healthcare home visits beyond their own Christian community to work with women and children in majority religion homes. People from the majority religion responded, with one of their leaders donating money to buy medicines for the health camps. One older woman said of the Bright Home healthworker, “she is just like my own daughter”.

Women and children talking in brick courtyard

Home visits -supporting families across the community

The tree planting campaign gave men opportunity to get involved. Men from both communities came together to plant trees in public spaces and in each other’s home compounds. Both religions value good stewardship of creation, and in particular, they see tree planting as a virtuous activity.

Group of people planting trees

Coming together to plant trees, Punjab, 2024

“No one will harm you”

The sense of togetherness became very real after an incident in the regional city, Sargodha. Someone there had used religion as an excuse to provoke a mob attack on a Christian business. But in the village, leaders from the majority community came to the Bright Home team and said, “No one will harm you when we are sitting here”.

Instead of feeling threatened by the changes brought by Bright Home, people with power, whether through gender or through religion, have felt included and found themselves contributors to change.

“I am Light”

In KPK province, some of the young women attending a Bright Home class spoke up and said they wanted to learn to read, write and do arithmetic. In that community, many girls had not been allowed to go to school. However, the literacy and numeracy classes that are now underway are not perceived as a threat, because these skills are necessary for using sewing patterns, and for developing businesses to make money from the sewing skills. The girls called the literacy classes, “Zama Rana” (I am light).

woman's hands on a sewing pattern

Working with sewing patterns, Nowshera

In each of the Bright Home groups, they use speakerboxes for listening to health advice programmes made in other Amplifying Voices projects. And in each place, some of the young women would ask to learn how to make speakerbox programmes themselves – “If they can do it, we can do it” – They start by discussing topics that are raised in the class setting. The programmes are played within the class to start with, but as confidence, skills, and local acceptance of the Bright Home activities have grown, some groups are now airing their programmes on local FM stations.

Some people may still oppose changes, especially those that offer opportunity and influence to young women in very conservative communities. However, there are now more who support the changes, who even help to make change happen. Bright Home communities are able to amplify local voices, because they do so with care.

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