Tana River – a new narrative
“I’m tired of the negative narrative around here, where locals believe they are not good enough,” said Nyambura Wamaitha at the end of our meeting. We had just wrapped up the day’s work with a group of journalists at Vox Radio in Tana River County, a remote area in eastern Kenya. Nyambura, a media trainer and storyteller, didn’t hold back: “People here need to start believing in themselves.”
Nyambura and others think harmful stereotypes have been around so long that many people in Tana River now believe them. She traces this back to the early days of Kenya’s independence, when President Jomo Kenyatta prioritised developing regions with rich agriculture, leaving drier areas like Tana River neglected. “This neglect,” Nyambura explains, “allowed damaging labels to stick—terms even used by aid groups and the media.” Over time, phrases like “unproductive and unskilled,” “conflict-prone,” “backward and isolated,” and “dependent on aid” have unfairly defined the region. Nyambura warns, “These narratives create a victim mentality, making people feel powerless to change their circumstances or challenge those in power.”
Even journalists at Vox Radio sometimes reinforce these ideas. “It’s too easy to see Tanarians as victims instead of resilient people overcoming challenges,” says Nyambura. That’s why Vox Radio focuses on “solutions journalism,” which highlights how communities are solving their problems instead of only reporting the issues. “We need to listen to people, let them tell their stories, and showcase their strengths.”
Nyambura shared a story about Yoash, a Vox journalist whose farming show is helping change perceptions. One destructive narrative he challenges is the idea that pastoralists (from the Orma community) and farmers (from the Pokomo community) are enemies competing for resources. Yoash’s programs bring members of both groups together to discuss shared challenges and find solutions. He also highlights success stories, like a pastoralist couple (pictured above) who had set up a business of turning the parts of the animals that are usually discarded, like horns, bones and hoofs, into stunning ornaments and jewellery. After appearing on his show, they received many calls from listeners eager to learn more or buy their creations.
When Amplifying Voices initially set up Vox Radio in 2017 (formerly Amani FM), in partnership with the Amani Centre, its purpose was to build peace and disrupt the narrative of conflict that had plagued the region for many decades. With peace now taking root in Tana River County, the airwaves of Vox Radio are alive with a renewed sense of purpose and a new mission: to inspire Tana River’s communities to thrive – with a new narrative. One where farmers share sustainable practices, young entrepreneurs showcase their ideas, and elders envision a brighter future. Vox Radio has become more than a platform—it’s a symbol of hope, encouraging people to dream beyond peace and work toward lasting prosperity.