From Drought to Deluge: Vox Radio Becomes A Lifeline

In the wake of the devastating El Niño floods that have been sweeping through Kenya’s Tana River County and other parts of East Africa, our partner station Vox Radio has emerged as a beacon of hope and assistance for communities facing the crisis. As the floods wreaked havoc, displacing thousands of people and disrupting essential services, Director of Operations, Fatma Mzee says Vox Radio stepped up to connect, inform, and support those affected.

“After four years of devastating drought and food insecurity, no-one was ready for this,” says Fatma. “Even the authorities were poorly prepared and only days before the flooding started, the President said that he anticipated that the rainy season would be short and not have much impact on farmers,” she added. Thankfully before the rains arrived, Vox Radio had already begun preparing communities, advising them what to do in the event of flooding.

Partnering with the county government and service providers such as the Kenya Red Cross, Vox team members have been reaching out to flood-affected communities, giving them a voice. “As we meet community members, we listen to their concerns and needs and we also engage with specialists who can answer their questions,” says Fatma.  “For example we have discovered that a lot of people have been traumatised by the floods, and so we have been helping people understand how to identify trauma and giving them ways to cope.”

Vox Radio Chairman, John Otunga who has also been supporting the team in their emergency response described how the Vox team responded when the scale of the disaster became apparent: “We realised the importance of reliable information and immediately took action. We rallied community leaders from the government, religious groups, and the broader network of development workers to share messages of hope, give direction, and reassure the affected communities. We also restructured our programming to address community concerns and facilitated community discussions. We placed a lot of emphasis on engagement with community leaders and health experts in our radio programmes, which has fostered a sense of connection and support. These platforms of dialogue have contributed to the unity and kindness we are witnessing in Tana River, even as people grapple with the aftermath of the floods. Leaders are showing more accountability, and slowly, hope is finding its way back into the hearts of our people.”

The authorities have also acknowledged the valuable role Vox Radio is playing, even in supporting their rescue efforts.  One family whose home had been submerged under water called the radio station to tell them of their situation, which alerted the authorities who were able to rescue them.

According to Fatma, the floods came at a terrible time for both pastoralists and crop farmers. “Most farmers had already planted their seeds, but these have been washed away,” she said.  “The pastoralists likewise had brought their livestock from the hinterlands to graze by the river, so many animals were swept away, and those remaining are now suffering from diseases caused by the Tstese Fly.”

Going forward John believes that as the flood waters start to recede, the radio station will have a critical role to play as the communities will face many challenges.  On top of the existing challenge of food insecurity, which has been exacerbated by the floods, there is now a threat of a cholera outbreak and mosquito-born diseases like Malaria.  There is also a risk to communities from wild animals, whose habitats have been washed away, which often brings them into direct contact with people.

While thousands of people are now living in temporary camps, Fatma is thankful that many people are listening to Vox Radio.   “We have found that people in these IDP camps are very vulnerable, especially young people, and so we are running special mentorship programmes for boys and girls,” she said.  “Vox teams have been moving from camp-to-camp having conversations with young people about the risks that they face and about how they can keep safe.”

Meanwhile John says that Vox Radio’s commitment to serving the public during this crisis underscores the vital role that local media plays in times of disaster. “By leveraging its influence and reach, which is now almost county-wide, Vox Radio has not only disseminated critical information, but also fostered a sense of community resilience and unity, proving that even in the darkest times, the power of community-centred media can bring people together and help them rebuild.”

 

Photo credits: Kevin Odit (Nation Media Group) and Kulah Nzomo (Vox Radio)